Manager, Creative Strategist – APAC

Athletic Greens

Creative strategy manager driving APAC performance marketing for AG1 foundational nutrition products. Leading testing, briefs, creator partnerships, and sponsorship messaging across digital channels.

Posted 8/19/2026full-timeRemote • 🇦🇺 AustraliaMid-LevelSenior💰 A$112,000 - A$120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading creative strategy and testing across media channels, with a strong ability to translate performance data into actionable creative briefs. Proficient in managing multiple projects while maintaining brand voice and visual identity.

Highest-signal resume keywords

Creative Strategy DevelopmentPerformance Data AnalysisBrief-Writing AbilityContent Format ExperiencePaid Media Fundamentals

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Creative StrategyTesting FrameworksPerformance MetricsContent CreationDigital Asset Management

Soft Skills

Organizational SkillsCommunication SkillsCollaborationLeadershipPartner Management

Industry Keywords

D2C BrandCreator EconomyHealth and WellnessSocial MediaEmail Marketing

About the role

Key responsibilities & impact

Lead creative strategy and testing across media and performance channels for the APAC region
Own the creative strategy and testing roadmap across Meta, Google, and emerging channels, defining hypotheses, test structures, and success metrics
Build and maintain a rigorous, scalable testing framework grounded in performance data
Translate performance data into strategic recommendations for creative briefs and concepts
Brief and direct internal creative/production teams and external specialists or agencies
Track performance at concept, format, and message level to sharpen briefs
Scale creative strategy to channel mechanics while aligning with the media plan
Champion consistent testing taxonomy and briefing structures
Provide practical, testable direction based on platform fluency and digital creative trends
Provide strategic input into monthly creator briefs for paid media activations
Own creative messaging for sponsorship properties, including EDMs, social content, and digital assets
Partner with creative agencies and cross-functional teams to improve creative output across APAC markets
Share creative performance learnings with partnerships and content agency teams
Maintain AG1 brand voice and visual identity across creative briefings and partner touchpoints
Act as key creative partner to the Media team, ensuring high-quality, on-strategy assets across funnel stages

Requirements

What you’ll need

4–7 years in a creative strategy, content, or production role — ideally within a D2C brand, creator economy, or similar industry
Strong brief-writing ability; you can translate a commercial objective into a creative direction for a creator or production team that can run with it.
Familiarity with paid media fundamentals — you understand what makes a piece of creative perform, not just look good
Hands-on experience across multiple content formats: social video, long-form YouTube, email, podcast, and live/event content
Comfortable working with external partners and talent; you can represent the brand confidently in partner-facing conversations
Highly organised and able to manage multiple live briefs and production timelines simultaneously without dropping quality
A genuine interest in health, performance, and wellness is a bonus — it helps when you believe in what you're making

Benefits

Comp & perks

Competitive compensation and performance-based incentive plans
A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
A high-growth, dynamic environment with opportunities for your direct impact to be felt.
Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
In-person team meetups for optimal collaboration, team building and accelerating productivity.
A work environment and culture that is based on high performance, productivity and continuous improvement.
The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
Access to AG1 products and branded swag.
Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
All other benefits and insurances as required by law, based on your specific country of residence.
Performance bonus and stock option allocation for eligible roles.