Manager, Paid Social – International

Athletic Greens

Manager of Paid Social optimizing acquisition campaigns for a health-focused DTC brand. Collaborating globally to drive media strategy and customer growth across platforms.

Posted 5/19/2026full-timeRemote • 🇮🇪 IrelandMid-LevelSenior💰 €57,000 - €75,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the planning, execution, and continuous optimization of paid media campaigns across Meta, TikTok, and emerging platforms, overseeing a monthly media investment to drive scalable growth.
Manage and optimize channel performance, contributing to achieving customer acquisition cost (CAC) targets and new customer volume targets, ensuring alignment with broader business goals.
Execute and contribute a data-driven A/B testing roadmap across creative, audience segmentation, placements, and landing page experiences to unlock incremental performance gains and drive innovation.
Contribute to monthly business planning and forecasting processes, providing channel-level insights and recommendations to inform aggressive yet achievable CAC and acquisition targets.
Partner cross-functionally with Marketing leadership, both North America counterparts and regional counterparts, to support and execute a paid media strategy, delivering high-impact concepts through structured feedback loops and performance reporting.
Collaborate with the Growth team to strategize, implement, and optimize landing page experiments, leveraging in-house tools as needed to accelerate builds, deployment and enhance conversion performance.
Support the development and delivery of comprehensive social media plans and help refine the forecasts that support key marketing initiatives, seasonal moments, and promotional campaigns, aligning with revenue and growth objectives.
Work cross-functionally with the North America DIT team including Engineering and Data Analytics to ensure flawless execution and integrity of pixel implementation, event tracking, and attribution frameworks across digital platforms.
Deliver data-driven reporting and insights through recurring and ad hoc performance updates, synthesizing quantitative results with strategic analysis that will support leadership in business decisions and growth strategy.
Collaborate with other platform partners in the business and stay ahead of industry developments, leveraging early access opportunities and competitive intelligence to drive first-mover advantage.
Ensure operational excellence within media platforms by overseeing campaign architecture, taxonomy, and compliance with best-in-class tracking and tagging protocols to enable clarity, scale, and performance visibility.

Requirements

What you’ll need

5+ years of experience in-house or at a top-tier agency managing performance media campaigns while held to strict customer acquisition and CAC targets in the DTC e-commerce space (ideally for a subscription business)
Hands-on-keys experience within Meta and TikTok ad platforms responsible for end-to-end planning, execution, management, optimizing and reporting of campaigns
Experience building out, updating and owning comprehensive annual testing roadmaps and a learning agenda for paid social channels
Comprehensive understanding of creative from a direct response performance lens and ability to bridge the gap between media and creative teams to guide creative strategy for owned channels
Familiarity with various attribution methodologies and experience planning and running conversion lift studies via direct with paid social vendor partners or third party measurement partner
Process-oriented mindset to support identifying team needs and contributing to the development of efficiency workflows crossfunctionally
Meticulous attention to detail and proven ability to effectively manage and prioritize multiple workstreams concurrently
Excellent interpersonal, communication and organizational skills to collaborate across teams and articulate ideas effectively
The ability to thrive in a fast-paced environment with a positive attitude always looking to improve performance
A proactive approach to work bringing new ideas to the table rather being reactive and waiting to be told what to do
Demonstrated interest in the broader cultural landscape across social media, spanning health and wellness, sport, social trends, etc

Benefits

Comp & perks

Competitive compensation and performance-based incentive plans.
A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
A high-growth, dynamic environment with opportunities for your direct impact to be felt.
Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
In-person team meetups for optimal collaboration, team building and accelerating productivity.
A work environment and culture that is based on high performance, productivity and continuous improvement.
The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
Access to AG1 products and branded swag.
Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
All other benefits and insurances as required by law, based on your specific country of residence.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid media campaignsA/B testingcustomer acquisition cost (CAC)data-driven reportingattribution methodologiesconversion lift studiescampaign managementcreative strategyperformance optimizationannual testing roadmaps

Soft Skills

interpersonal skillscommunication skillsorganizational skillsattention to detailprocess-oriented mindsetability to prioritizecollaborationproactive approachadaptabilitystrategic analysis