Athletic Greens

Media Strategy Manager

Athletic Greens

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $84,000 - $108,000 per year

Job Level

Mid-LevelSenior

About the role

  • Manage day-to-day execution of paid campaigns—including testing, optimizations, and scaling—either directly or in partnership with agency teams.
  • Partner with agency media teams to guide planning, ensure flawless execution, and uphold strategic rigor across all buys.
  • Support media mix and channel planning by evaluating performance data, audience insights, and market trends.
  • Analyze campaign performance and translate insights into actionable creative and media recommendations
  • Distill performance insights into clear, strategic updates that influence cross-functional decision-making and campaign direction
  • Provide strategic input on media mix planning to ensure a balance of brand and performance efforts across channels
  • Serve as a connector between Brand Media, Creative Strategy, and Acquisition teams to ensure creative output and media decisions are cohesive, efficient, and measurable
  • Partner with Creative Strategy to share performance insights, help shape briefs, and guide the development of high-performing media assets (e.g., UGC, testimonial, brand storytelling, and platform-native formats).
  • Inform creative best practices by aligning platform-level learnings with cross-functional creative planning and experimentation.
  • Identify new opportunities within existing channels and evaluate emerging platforms that could support AG1’s growth goals.
  • Stay current on platform trends, media innovations, and creative formats to ensure AG1’s paid media programs remain competitive and future-ready.

Requirements

  • 3-5 years of experience in creative strategy, media buying, or full-funnel marketing
  • Hands-on experience managing and optimizing paid media campaigns across Meta, TikTok, Google (YouTube, Demand Gen), Linear, Connected TV (CTV), and DSP platforms (display, OLV), including end-to-end ownership of planning, activation, audience targeting, creative testing, performance analysis, and budget optimization
  • Strong understanding of performance marketing principles with a passion for storytelling and creative excellence
  • Demonstrated ability to write clear briefs, guide content development, and translate data into creative decisions
  • Excellent collaboration and communication skills, with the ability to work cross-functionally and independently
  • Ability to thrive in a fast-paced environment with a consistent “can-do” attitude
  • A desire to follow broader cultural conversation across social media around key topic areas: health and wellness, sports, etc.
Benefits
  • Competitive compensation and performance-based incentive plans.
  • A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
  • A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
  • A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
  • A high-growth, dynamic environment with opportunities for your direct impact to be felt.
  • Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
  • In-person team meetups for optimal collaboration, team building and accelerating productivity.
  • A work environment and culture that is based on high performance, productivity and continuous improvement.
  • The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
  • Access to AG1 products and branded swag.
  • Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
  • All other benefits and insurances as required by law, based on your specific country of residence.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
media buyingcreative strategyfull-funnel marketingpaid media campaignsaudience targetingperformance analysisbudget optimizationcreative testingcampaign performance analysismedia mix planning
Soft skills
collaborationcommunicationstrategic thinkingcreativityindependenceadaptabilityproblem-solvingstorytellingattention to detailcan-do attitude