AthenaHQ

Product Marketing

• Own Product Marketing End-to-End
• Develop and evolve positioning, messaging, and narrative
• Maintain a crisp understanding of who we serve, why we win, and where we fit in the market
• Lead Launches and Announcements
• Plan launch strategy and timelines
• Write and ship launch materials: release notes, blog posts, emails, in-app messaging, social copy
• Partner with Product and Engineering to translate features into customer value
• Drive Adoption with Customer Success
• Define adoption goals and success metrics for new features
• Create enablement and customer-facing materials that support rollout
• Capture and distribute learnings from the field
• Collect Use Cases and Voice of the Customer
• Run customer interviews and synthesize insights
• Build a use-case library, case studies, and reference stories
• Turn insights into product feedback and roadmap inputs
• Support Sales with Practical Enablement
• Create how-to content, demo narratives, one-pagers, pitch decks, and competitive guidance
• Build objection-handling and FAQ resources grounded in real customer conversations
• Partner on sales motions, messaging tests, and pipeline influence
• Use AI to Move Faster and Create Better Work
• Leverage AI tools for research synthesis, drafting, iteration, personalization, and asset production
• Improve team workflows with repeatable prompts and lightweight automation.

Founding Product Marketer