Senior Marketing Manager, Customer Engagement, Adoption

athenahealth

Senior marketing leader driving customer adoption and value realization for athenahealth’s healthcare technology products. Scaling engagement campaigns, analytics, and cross-functional customer education programs.

Posted 8/7/2026full-timeRemote • North Carolina • 🇺🇸 United StatesSenior💰 $127,000 - $217,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing customer marketing strategies that enhance product adoption and customer value realization. Proven ability to lead integrated marketing campaigns, coach teams, and leverage insights for continuous improvement in customer engagement.

Highest-signal resume keywords

Customer Marketing Strategy DevelopmentCustomer Engagement Program LeadershipCross-Functional Stakeholder InfluenceData-Driven Decision MakingPeople Leadership and Team Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Adoption Program DesignCustomer Engagement MetricsProduct AnalyticsPerformance Metrics AnalysisCustomer Journey MappingProduct Adoption FrameworksCustomer Health Metrics

Soft Skills

Strategic ThinkingOrganizational InfluenceOutstanding CommunicationExecutive Presentation Skills

Tools & Technologies

Modern AI ToolsEmerging Technologies

Industry Keywords

Healthcare TechnologySaaSEnterprise SoftwareCustomer SuccessCustomer Experience

About the role

Key responsibilities & impact

Develop and execute the customer marketing strategy for post-onboarding engagement, product adoption, and customer value realization
Lead integrated marketing campaigns and programs that increase awareness, adoption, and optimization of athenahealth products, features, and innovations
Create scalable customer marketing programs that advance organizations from foundational product use to optimized workflows and best practices
Partner with Customer Success, Product, and Training to support adoption initiatives and customer education efforts
Establish and monitor marketing KPIs related to customer engagement, adoption, campaign performance, and customer value realization
Use insights to optimize marketing programs
Represent Customer Marketing in cross-functional planning
Lead the evolution of the Customer Engagement & Adoption Marketing function
Coach and develop the team, including one direct report
Stay current on customer adoption, customer education, digital engagement, customer maturity, and SaaS customer marketing best practices
Represent Customer Marketing on enterprise initiatives and strategic planning efforts
Partner with Customer Advocacy, Events, and Community teams on peer learning, customer stories, and engagement programs
Travel as needed to support customer events, executive engagements, and business priorities
Leverage modern AI tools and emerging technologies to improve workflow efficiency and problem-solving

Requirements

What you’ll need

Bachelor's degree or equivalent professional experience
8–10+ years of experience in Customer Marketing, Customer Success, Product Marketing, Customer Education, Customer Experience, or related fields
3–5+ years of people leadership experience with demonstrated success coaching and developing high-performing teams
Proven experience designing and scaling customer adoption, customer engagement, or value realization programs
Ability to influence cross-functional stakeholders and lead initiatives without direct authority
Strong strategic thinking, program leadership, stakeholder management, and organizational influence skills
Experience using customer insights, product analytics, and performance metrics to drive business decisions
Outstanding communication and executive presentation skills
Familiarity with modern AI tools and proactive curiosity for leveraging emerging technologies
Preferred: experience in healthcare technology, SaaS, or enterprise software
Preferred: experience building or scaling customer adoption, customer engagement, or customer education functions
Preferred: familiarity with customer journey mapping, product adoption frameworks, customer maturity models, and customer health metrics

Benefits

Comp & perks

Annual discretionary bonus plan, variable compensation plan, and equity plans, depending on role eligibility
Health and financial benefits
Commuter support
Employee assistance programs
Tuition assistance
Employee resource groups
Collaborative workspaces
Flexible work-life balance
Book clubs
External speakers
Hackathons
Company culture based on learning
Support of an engaged team
Inclusive environment