Social Media Strategy Manager

athenahealth

Social Media Strategy Manager responsible for developing and executing social media strategies for athenahealth. Leading efforts in content management and cross-team collaborations while ensuring compliance and governance.

Posted 5/21/2026full-timeRemote • North Carolina • 🇺🇸 United StatesMid-LevelSenior💰 $84,000 - $142,000 per yearWebsite

About the role

Key responsibilities & impact

Own and maintain a rolling editorial calendar across LinkedIn, Instagram, Facebook, X, and YouTube
Develop and execute social media strategies for campaigns, product launches, events, and conferences
Coordinate campaign planning and cross-functional workstreams
Build and enforce social media policies and governance frameworks
Lead social listening and competitive monitoring
Drive employee advocacy programs and thought leadership presence
Create platform-native content independently

Requirements

What you’ll need

5–7 years of hands-on social media management experience
At least 2 years in a B2B, healthcare, health tech, or regulated industry environment
Proven track record of growing engagement and connecting social activity to lead generation or pipeline outcomes
Deep, native knowledge of LinkedIn, Instagram, Facebook, X, and YouTube
Expert-level proficiency in Sprout Social
Familiarity with AI-assisted content tools such as ChatGPT, Claude, Jasper, or similar
Comfortable with Google Analytics and UTM parameters

Benefits

Comp & perks

Health insurance
401(k) matching
Paid time off
Flexible working arrangements
Professional development opportunities
Employee assistance programs
Tuition assistance
Collaborative workspaces

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media managementcampaign planningcontent creationsocial listeningcompetitive monitoringlead generationengagement growthanalyticsgovernance frameworksemployee advocacy

Soft Skills

leadershipcommunicationorganizational skillsstrategic thinkingcross-functional collaboration