Strategic Media & Marketing Manager
athenahealth
full-time
Posted on:
Location Type: Remote
Location: Connecticut • New Jersey • United States
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Salary
💰 $114,000 - $194,000 per year
About the role
- Lead development of strategic media and marketing plans for RFP responses and proactive proposals.
- Define channels, placements, audiences, and investment levels that best achieve advertiser objectives.
- Serve as the strategic planning lead for assigned RFPs and key proposal opportunities.
- Define the commercial solution architecture that informs proposal development.
- Use campaign performance data, audience intelligence, and benchmarks to inform planning decisions.
- Develop strategic recommendations that improve campaign effectiveness and long‑term client value.
- Partner with Pricing, Deal Desk, and Ad Operations to ensure strategies are executable.
- Work with Product and Data teams to incorporate new capabilities into planning frameworks.
Requirements
- Bachelor’s degree required; degree in marketing, strategy, analytics, or related field preferred.
- 5+ years of experience in media planning, commercial strategy, or advertising strategy roles.
- Strong ability to translate advertiser objectives and data insights into strategic media recommendations.
- Experience supporting RFP responses, proposal development, or solution design in a client-facing environment.
- Strong collaboration, storytelling, and project management skills.
- Experience working cross-functionally in a fast-paced, matrixed organization.
- Familiarity with media planning tools, forecasting models, and audience intelligence platforms preferred.
- Experience in pharmaceutical marketing.
- Experience designing integrated media strategies that combine content, audience targeting, and engagement tactics.
- Familiarity with ROI modeling, campaign measurement, and performance optimization frameworks.
- Experience contributing to insight-driven proposals that integrate audience data and behavioral intelligence.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
- Tuition assistance
- Employee resource groups
- Collaborative workspaces
- Commuter support
- Employee assistance programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media planningcommercial strategyadvertising strategyRFP responsesproposal developmentsolution designaudience targetingcampaign measurementperformance optimizationROI modeling
Soft Skills
collaborationstorytellingproject managementstrategic thinkingdata analysiscommunicationclient-facing skillscross-functional teamworkproblem-solvingadaptability