athenahealth

Senior Marketing Automation Engineer – Salesforce Marketing Cloud

athenahealth

full-time

Posted on:

Location Type: Remote

Location: Remote • Maine, Massachusetts, Texas, Vermont • 🇺🇸 United States

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Salary

💰 $119,000 - $203,000 per year

Job Level

Senior

Tech Stack

CloudSOAPSQL

About the role

  • Act as a trusted advisor to marketing stakeholders, aligning campaign strategies with platform capabilities and data architecture.
  • Provide thought leadership on leveraging SFMCE, Data Cloud, and AI-driven personalization to optimize engagement.
  • Design and implement advanced customer engagement journeys, segmentation strategies, and personalization using SFMCE and Data Cloud in collaboration with marketing strategy stakeholders.
  • Configure and maintain data models, identity resolution, and audience segmentation within Salesforce Data Cloud.
  • Integrate multiple data sources and destinations to enable unified customer profiles and real-time personalization.
  • Implement AI-driven recommendations (e.g., Einstein, Agentforce), predictive scoring, and generative content capabilities within Marketing Cloud.
  • Explore and deploy Agentforce solutions for marketing automation and conversational engagement.
  • Develop and maintain automations, data extensions, and API integrations (REST/SOAP) for seamless data flow.
  • Ensure compliance with data privacy regulations and maintain high standards for deliverability and reputation.
  • Conduct peer reviews, troubleshoot technical issues, collaborate with QA resources to ensure quality deliverable hand offs.
  • Document technical solutions and maintain version control for transparency and training.
  • Mentor team members on advanced SFMC, Data Cloud, and AI capabilities.
  • Stay current with Salesforce releases, AI advancements, and marketing technology trends to drive innovation.

Requirements

  • Bachelor’s degree in Computer Science, Information Technology, or related field preferred.
  • 5+ years of hands-on experience with Salesforce Marketing Cloud Engagement.
  • Proven experience with Salesforce Data Cloud (formerly Data 360) for identity resolution, segmentation, and data activation.
  • Salesforce Marketing Cloud Developer and Administrator certifications required.
  • Salesforce Administrator, Data Cloud Consultant, and AI/Agentforce certifications highly preferred.
  • Advanced proficiency in AMPscript, SSJS, SQL, HTML/CSS for dynamic content and data manipulation.
  • Strong understanding of REST/SOAP APIs for integrations.
  • Experience with CDP functionality, data modeling, and identity resolution.
  • Familiarity with AI-driven personalization, predictive analytics, and generative content tools.
  • Ability to understand performance metrics related to engagement, deliverability, and reputation.
  • Excellent problem-solving skills and the ability to work in a fast-paced, collaborative environment.
  • Strong communication, documentation, and interpersonal skills to work effectively with cross-functional teams.
  • Attention to detail and a commitment to delivering high-quality technical solutions.
Benefits
  • health and financial benefits
  • commuter support
  • employee assistance programs
  • tuition assistance
  • employee resource groups
  • collaborative workspaces
  • flexibility for work-life balance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Salesforce Marketing Cloud EngagementSalesforce Data CloudAMPscriptSSJSSQLHTMLCSSREST APIsSOAP APIsdata modeling
Soft skills
problem-solvingcommunicationdocumentationinterpersonal skillsattention to detailcollaborationmentoringthought leadershipinnovationquality assurance
Certifications
Salesforce Marketing Cloud DeveloperSalesforce Marketing Cloud AdministratorSalesforce AdministratorData Cloud ConsultantAI/Agentforce certifications