Director of Payer Marketing
athenahealth
full-time
Posted on:
Location Type: Remote
Location: Remote • Florida, Maine, North Carolina, South Carolina, Tennessee • 🇺🇸 United States
Visit company websiteSalary
💰 $127,000 - $215,000 per year
Job Level
Lead
About the role
- Lead payer market analysis to understand buying centers and decision-making dynamics.
- Develop clear persona frameworks to inform campaign design.
- Build differentiated value propositions and related campaigns for the Payer Platform portfolio.
- Develop compelling marketing content and ensure consistent messaging across all channels.
- Partner with Demand Gen, Marketing Ops, Sales executives, and the SDR team to develop multichannel campaigns.
- Build annual and quarterly payer campaign calendars with themes, audiences, channels, content assets, and success metrics.
Requirements
- Bachelor’s degree in Marketing, or a related field; Master’s degree preferred.
- 8+ years of healthcare marketing experience, with at least 5+ years in the health plan / payer industry.
- Deep understanding of payer business models, operations, quality/risk programs.
- Excellent written and oral communication, storytelling, and executive presentation skills.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Employee assistance programs
- Tuition assistance
- Collaborative workspaces
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market analysiscampaign designvalue propositionsmarketing content developmentmultichannel campaignscampaign calendarssuccess metrics
Soft skills
communicationstorytellingexecutive presentation
Certifications
Bachelor’s degree in MarketingMaster’s degree in Marketing or related field