athenahealth

Director of Experience Design

athenahealth

full-time

Posted on:

Location Type: Remote

Location: Remote • Florida, Maine, North Carolina, South Carolina, Tennessee • 🇺🇸 United States

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Salary

💰 $137,000 - $233,000 per year

Job Level

Lead

About the role

  • Lead the end-to-end experience design across owned (athenahealth.com) and paid ecosystems (search, display, social, syndication).
  • Develop and evolve a UX strategy that aligns user needs and business goals into a cohesive experience framework.
  • Map and optimize cross-channel journeys, ensuring continuity of message, design, and experience from initial awareness through conversion.
  • Translate audience and behavioral research into actionable experience strategies that guide users seamlessly between media and web environments.
  • Create journey maps, prototypes, wireframes, and experience blueprints that define the ideal user path and guide key cross-functional teams (e.g., creative, content) in delivering connected experiences.
  • Lead the user research function within marketing, setting the strategy for discovery and validation research (e.g., interviews, usability testing, behavioral analysis, surveys, and A/B testing).
  • Partner with analytics teams to integrate qualitative insights with quantitative performance data.
  • Build and maintain an overarching digital experience journey with optimized journey maps, and behavioral models that serve as foundational tools across teams.
  • Develop and manage a testing and optimization roadmap that spans both paid and owned experiences—prioritizing not only conversion, but also experience quality, engagement depth, usability, and content effectiveness.
  • Partner with analytics and MarTech teams to define experience performance metrics that capture how well each journey delivers against user intent, brand perception, and business goals.
  • Lead by example through hands-on journey design, testing, and research synthesis.
  • Establish repeatable processes for experience intake, prioritization, and delivery that balance agility and creative excellence.
  • Present insights, hypotheses, and design outcomes to marketing and executive leadership with clarity and influence.

Requirements

  • Bachelor’s degree in Marketing or a related field; Master’s degree preferred.
  • 10+ years of experience in digital experience design, UX strategy, or digital marketing, with emphasis on user research and journey optimization.
  • Proven track record of turning user research and data into actionable digital experiences that drive measurable business outcomes.
  • Deep expertise in UX research methodologies (usability testing, interviews, behavioral analytics, surveys).
  • Proficiency in UX and analytics tools (e.g., Figma, Lucid, Hotjar, Adobe Analytics).
  • Ability to influence senior stakeholders with research-backed recommendations.
  • Experience in complex, multi-segment B2B or healthcare environments preferred.
  • Strong ability to navigate ambiguity and define problems before solving them.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options
  • Tuition assistance
  • Employee resource groups
  • Collaborative workspaces
  • Employee assistance programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
UX strategyuser researchjourney optimizationexperience designbehavioral analyticsA/B testingprototypingwireframingjourney mappingdigital marketing
Soft skills
influenceclarity in presentationproblem-solvingagilitycreative excellencecollaborationstrategic thinkingcommunicationleadershipadaptability
Certifications
Bachelor’s degree in MarketingMaster’s degree in Marketing or related field