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Senior Marketing Strategist
ATAK InteractiveMarketing Strategist building client growth strategies in B2B sector. Focus on AI-driven discovery and integrated marketing strategy across multiple platforms.
About the role
Key responsibilities & impact- Own integrated marketing strategy across key client accounts.
- Build go-to-market and lead generation strategies.
- Serve as the strategic lead in client relationships.
- Lead workshops and strategy sessions that connect marketing performance to business outcomes.
- Develop cross-channel demand generation strategies.
- Partner with ATAK's Paid Media team to ensure unified strategy.
- Guide testing, conversion optimization, and measurement strategies.
- Ensure lead gen funnels are optimized across platforms.
- Develop strategies for increasing client presence in search and AI platforms.
- Build reporting frameworks tracking traditional and emerging metrics.
- Work closely with other teams to build unified client roadmaps.
- Evaluate and integrate emerging tools and workflows.
Requirements
What you’ll need- You have at least 1 year of prior agency experience.
- You have 5+ years of experience in marketing strategy, ideally within an agency or consulting environment.
- You understand the full marketing toolkit, including:
- - Demand generation and full-funnel lead gen strategy
- - Paid media (Google Ads, LinkedIn Ads, Meta Ads)
- - Content strategy and brand positioning
- - Marketing analytics and reporting (GA4, HubSpot, Looker Studio, Databox, or similar)
- You have meaningful SEO and AEO experience.
- You've worked with B2B clients or lead generation-focused brands.
- You communicate exceptionally well.
Benefits
Comp & perks- Unlimited PTO
- Medical/dental/vision/life insurance
- 401k with 5% match
- Paid maternity/paternity leave
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategydemand generationlead generation strategypaid mediacontent strategymarketing analyticsSEOAEOconversion optimizationreporting frameworks
Soft Skills
client relationship managementcommunicationstrategic leadershipworkshop facilitationcollaborationorganizational skillsproblem-solvingcreativityadaptabilityanalytical thinking