ATAK Interactive

Marketing Strategy Lead

ATAK Interactive

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $80,000 - $95,000 per year

Job Level

Senior

About the role

  • Own integrated marketing strategy across key client accounts — from initial diagnosis through roadmap development and ongoing optimization.
  • Build go-to-market and lead generation strategies that align messaging, targeting, channel mix, and buyer journey into one coherent plan.
  • Serve as the strategic lead in client relationships — translating data into executive-ready insights and long-term growth recommendations.
  • Lead workshops and strategy sessions that connect marketing performance to business outcomes, not just traffic metrics.
  • Develop cross-channel demand generation strategies that blend organic visibility, paid acquisition, and content — mapped to each stage of the buyer journey.
  • Partner with ATAK's Paid Media team to ensure search, social, and retargeting campaigns work as a unified system, not siloed tactics.
  • Guide testing, conversion optimization, and measurement strategies that connect creative, landing experience, and channel performance into one growth narrative.
  • Ensure lead gen funnels are optimized from awareness to conversion across Google, Meta, LinkedIn, and emerging AI platforms.
  • Develop strategies that increase client presence across both traditional search and AI-driven discovery platforms (Google SGE, ChatGPT, Gemini, Perplexity, Copilot).
  • Integrate SEO best practices — including semantic structure, entity optimization, and structured data — into broader content and visibility strategies.
  • Build reporting frameworks that track both traditional KPIs (MQLs, CAC, ROAS) and emerging metrics (AI inclusion rate, share of generative voice, entity authority).
  • Stay ahead of where search and AI discovery are heading, and translate that into practical, client-ready strategy.
  • Work closely with ATAK's SEO, Paid Media, and Content teams to build unified client roadmaps.
  • Work with other specialists and help elevate the team's strategic thinking — not just execution.
  • Evaluate and integrate emerging tools, automation workflows, and data layers that improve client performance.

Requirements

  • You have at least **1 year** of prior agency experience.
  • **You have 5+ years of experience in marketing strategy**, ideally within an agency or consulting environment. You've led multi-channel engagements, not just optimized individual channels.
  • **You understand the full marketing toolkit**, including:
  • - Demand generation and full-funnel lead gen strategy
  • - Paid media (Google Ads, LinkedIn Ads, Meta Ads) — enough to direct and integrate, not just delegate
  • - Content strategy and brand positioning
  • - Marketing analytics and reporting (GA4, HubSpot, Looker Studio, Databox, or similar)
  • - **You have meaningful SEO and AEO experience.** You understand how organic visibility, structured data, entity optimization, and AI-driven discovery work — and how they fit into a broader marketing strategy.
  • - **You've worked with B2B clients or lead generation-focused brands** and understand pipeline, MQLs, and how marketing connects to sales outcomes.
  • - **You communicate exceptionally well.** You can run a client strategy session and write a crisp exec summary.
Benefits
  • unlimited PTO
  • medical/dental/vision/life insurance
  • a 401k with 5% match
  • paid maternity/paternity leave.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategydemand generationlead generationpaid mediacontent strategymarketing analyticsSEOAEOconversion optimizationreporting frameworks
Soft Skills
client relationship managementstrategic thinkingcommunicationworkshop facilitationteam collaborationdata translationinsight generationcreative integrationoptimization mindsetexecutive summary writing