Principal Market Development

AT&T

Principal Market Development strategist driving localized pricing, offers, partnerships, and growth for AT&T wireless and broadband portfolios. Leading market research and high-impact initiatives across Atlanta, Dallas, or El Segundo.

Posted 9/3/2026full-timeAtlanta • California, Texas • 🇺🇸 United StatesLead💰 $141,300 - $237,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing market growth strategies, managing strategic partnerships, and ensuring regulatory compliance. Proven ability to lead high-impact projects and collaborate effectively with cross-functional teams.

Highest-signal resume keywords

Market Growth Strategy DevelopmentStrategic Partnership ManagementMarket Research and Competitive AnalysisRegulatory ComplianceProject Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data AnalyticsPricing StrategyPromotional FrameworksLaunch PlanningCommunication Planning

Soft Skills

MentoringInfluencing Executive DecisionsCollaboration

Certifications & Qualifications

Certification in Relevant Areas

Industry Keywords

Market PenetrationStrategic InitiativesBusiness ObjectivesNegotiationOffice Presence

About the role

Key responsibilities & impact

Develop and execute short- and long-term strategies to drive market growth, penetration, and business objectives
Create localized pricing, packaging, discount, and promotional frameworks
Lead design, implementation, and analysis of strategic initiatives and programs
Develop launch and communication plans at national and market levels
Establish, nurture, negotiate, and manage strategic partnerships and alliances
Conduct market research, competitive analysis, and data analytics
Ensure regulatory compliance
Collaborate with marketing, operations, and technical teams
Lead critical, high-impact projects and implement innovative business strategies
Consult senior leadership, influence executive decisions, mentor others, and assist with challenging issues

Requirements

What you’ll need

Bachelor’s degree (BS/BA) desired
7+ years of related experience
Certification is required in some areas
Office presence of a minimum of 5 days per week
Position is only located in the posted location(s); no relocation is offered

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone