Lead Market Research, Analysis

AT&T

Lead Market Research & Analysis at AT&T focusing on local insights across Mobility and Internet. Designing and executing research initiatives to support local marketing and business priorities.

Posted 7/22/2026full-timeAtlanta • California, Texas • 🇺🇸 United StatesSenior💰 $116,700 - $196,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and executing primary market research, integrating insights with business metrics, and delivering actionable recommendations to inform local marketing strategies. Strong ability to communicate complex insights clearly and build collaborative relationships with cross-functional teams.

Highest-signal resume keywords

Primary Market Research DesignQuantitative And Qualitative ResearchData Analysis And SynthesisCross-Functional CollaborationStrategic Insight Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchData AnalysisResearch DesignInsight GenerationQuantitative ResearchQualitative ResearchProject ManagementStatistical AnalysisCustomer Experience AnalysisCompetitive Intelligence

Soft Skills

Critical ThinkingStorytellingCollaborationCommunicationAdaptability

Tools & Technologies

NPSBrand Health TrackingRetail TrackersAdvertising TrackersSyndicated Data

Certifications & Qualifications

BS/BA RequiredMaster’s Degree Preferred

Industry Keywords

Market StrategyCustomer InsightsBusiness PerformanceLocal MarketingConsumer Markets

About the role

Key responsibilities & impact

Lead end-to-end local market research initiatives, ensuring strong research design, disciplined execution, high-quality data collection, and timely delivery of actionable insights
Design and execute custom quantitative and qualitative research that identifies customer needs, perceptions, behaviors, barriers, and opportunities at the regional and DMA level
Integrate research findings with internal business metrics, competitive intelligence, media and campaign inputs, customer experience data, and other relevant sources – such as NPS, Brand Health Tracking (BHT), Inflow/Outflow, Retail, and Advertising trackers – to create a more complete view of local opportunities and risks
Translate local research findings into strategic implications and practical recommendations that inform local marketing efforts, initiatives, campaigns, offers, messaging, and customer growth plans
Partner closely with cross-functional stakeholder teams leading local efforts, including Local Marketing, Local Market Strategy, Consumer Markets, the Network team, C-Suite executives, and external agency and research partners
Develop local market narratives that connect customer insight, competitive context, business performance, and marketing activity to clarify what is happening in key markets and what actions should be considered
Prepare executive-ready reports, presentations, charts, tables, and visual aids that clearly communicate local insights, strategic implications, and recommended actions
Present findings to leadership and cross-functional stakeholders in a clear, persuasive, and business-oriented manner, tailoring communications to both executive and working-team audiences
Build and maintain strong relationships with internal stakeholders and external research partners to ensure research priorities are aligned with local business needs and delivered with quality and speed
Manage multiple simultaneous research projects and vendor relationships, ensuring timelines, budgets, quality standards, and stakeholder expectations are met

Requirements

What you’ll need

Deep expertise in designing and executing primary market research, with demonstrated ability to generate insights that inform market-level business and marketing decisions: 3+ years of hands-on experience as a Market Research professional on the client or research supplier side, preferably with experience supporting marketing, brand, customer experience, or local market strategy
Experience designing and executing quantitative and qualitative research approaches that answer specific business questions in a timely, cost-effective, and actionable manner
Experience analyzing data at regional, market, DMA, segment, or customer-group levels and identifying meaningful differences, drivers, and implications
A critical thinker with experience crafting clear, voice-of-the-customer stories for business stakeholders that enable decisions, actions, and local market planning
The ability to manage multiple simultaneous projects and deliver high-quality work on time in a fast-moving business environment
A strong cross-functional collaborator who can build trusted partnerships with local marketing, sales, media, product, network, customer experience, brand, competitive intelligence, and agency teams
The ability to synthesize large amounts of research, business, and competitive data and extract critical insights, implications, and recommended actions
Strong storytelling skills, with the ability to communicate complex insights clearly and confidently in both written and verbal formats
A strategic thinker who can connect market-level insights to business priorities, customer needs, campaign decisions, and growth opportunities
Comfort working with ambiguity, shaping research agendas, prioritizing stakeholder needs, and recommending the right level of rigor for the decision at hand
BS/BA required or equivalent experience; Master’s degree preferred
3+ years of experience working for a third-party primary research provider, consulting firm, agency, or insights organization
Experience partnering with external research vendors and internal analytics teams and familiarity leveraging syndicated or enterprise trackers (e.g., NPS, Brand Health, Retail, Advertising) to integrate primary research with business performance, competitive, and customer data

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone