Brand Design Director

AT&T

Brand Design Director at AT&T responsible for leading brand design and identity systems. Shaping and delivering exceptional design that drives market impact across customer touchpoints.

Posted 7/13/2026full-timeDallas • Texas • 🇺🇸 United StatesLead💰 $158,200 - $237,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in brand design and identity systems, with a strong focus on creative leadership and the ability to translate business objectives into impactful design solutions. Proficient in managing projects from conception to delivery while fostering collaboration across cross-functional teams.

Highest-signal resume keywords

Brand Design LeadershipCreative Strategy DevelopmentAdobe Creative Suite MasteryAI Tools ProficiencyCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand DevelopmentIdentity SystemsCreative Brief DevelopmentDesign Quality AssuranceProject Management

Soft Skills

Influential CommunicationMentorshipRelationship Building

Tools & Technologies

Adobe Creative SuiteFigmaAfter EffectsAdobe XD

Certifications & Qualifications

Bachelor’s Degree in BrandingMaster’s Degree in Graphic Design

Industry Keywords

Fortune 500 ExperienceConsumer Brand BuildingDesign ExcellenceCreative Direction

About the role

Key responsibilities & impact

Lead the strategy, development, and execution of brand assets, identity systems, and digital experiences that advance the global brand.
Help shape and activate the broader brand design vision through world-class creative work that strengthens and evolves the brand.
Translate business objectives, customer needs, and market insights into distinctive, high-impact creative solutions.
Drive the optimization and stewardship of the brand identity system across channels, platforms, and touchpoints to ensure consistency, quality, and scalability.
Set and uphold a high standard for design excellence through strong concepts, clear creative direction, and exceptional execution.
Lead projects from brief through delivery, managing scope, timelines, budgets, production, and business outcomes with a high degree of independence.
Develop creative briefs and brand guidelines that provide clarity, inspire adoption, and enable consistent execution.
Build trusted relationships across cross-functional teams and serve as a strategic creative partner to stakeholders at all levels, including senior executives.
Present ideas and design solutions with clarity and confidence, while contributing meaningfully to critiques, workshops, and team development through active mentorship.
Leverage emerging tools and technologies, including AI-enabled workflows, to improve speed, scale, and efficiency while maintaining creative integrity and design quality.

Requirements

What you’ll need

12+ years of experience in brand design, identity systems, and creative leadership, either in-house, at an agency, or both.
Experience within a Fortune 500 environment is a plus.
Bachelor’s or Master’s degree in Branding, Graphic Design, Communication Design, or a related field.
Deep expertise in building large consumer brands, including brand development, systems and guidelines, and tools that drive adoption and consistency.
Technical mastery of industry-standard design tools, including Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Familiarity with Figma, After Effects, and Adobe XD is a plus.
Candidate must have experience with advanced ai tools and platforms.
Proven ability to lead through influence and communicate the value of design to non-design stakeholders.

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone