Lead Talent Marketer

AT&T

Lead Talent Marketing Manager position at AT&T developing talent marketing strategies and execution. Focus on employer brand, audience strategy, and measurable hiring outcomes in Dallas, Texas.

Posted 7/2/2026full-timeDallas • Texas • 🇺🇸 United StatesSenior💰 $118,800 - $178,200 per yearWebsite

About the role

Key responsibilities & impact

Lead end-to-end talent marketing strategies aligned to enterprise hiring priorities.
Define audience strategies using talent market insights, competitive intelligence, candidate behavior data, and hiring demand.
Execute integrated campaigns across paid, owned, and earned channels while managing full-funnel performance.
Shape and activate employer brand, content, and digital experiences that strengthen candidate attraction and engagement.
Oversee media strategy, channel investment, talent community, CRM, and candidate nurture programs to drive pipeline outcomes.
Partner with Talent Acquisition leaders to develop attraction strategies, solve hiring challenges, and influence workforce outcomes through data-driven recommendations.

Requirements

What you’ll need

5+ years of experience in talent marketing, employer brand, recruitment marketing, or digital marketing, including ownership of attraction strategy and campaign performance
Experience leading integrated talent marketing campaigns with measurable hiring outcomes
Experience leveraging CRM platforms, talent communities, nurture campaigns, and candidate engagement strategies
Experience using funnel analytics, attribution, testing, and ROI measurement to optimize performance
Experience supporting enterprise-scale, high-volume, or complex hiring environments with multiple stakeholder groups
Experience partnering with agencies, media partners, and vendors while using market intelligence and competitive insights to inform talent attraction strategies

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Talent MarketingRecruitment MarketingCampaign Performance MeasurementData-Driven RecommendationsAttribution TestingROI MeasurementCandidate Engagement StrategiesNurture CampaignsAudience Strategy DevelopmentCompetitive Intelligence

Soft Skills

CollaborationProblem SolvingInfluencing Skills