Associate Director

AT&T

Associate Director managing Fiber Events and executing sales strategies in Traverse City. Leading initiatives for fiber growth and market penetration while overseeing a dedicated team.

Posted 6/3/2026full-timeTraverse City • Missouri • 🇺🇸 United StatesSenior💰 $80,600 - $121,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and implement comprehensive business and event strategies for designated market segments, conduct in-depth market research and analysis, and provide short and long-term forecasting to drive fiber growth and market penetration.
Lead, mentor, and manage the Fiber Events team, including recruitment, performance management, training, development, and disciplinary actions, while providing overall guidance and leadership on new initiatives.
Engage and influence internal and external partners, including BU Leadership and other departments, to execute marketing and sales strategies, ensuring cohesive and effective event and business plan delivery.
Establish, monitor, and analyze key performance indicators (KPIs) to assess the success of marketing initiatives and events, conducting thorough evaluations and providing insights and recommendations for continuous improvement.
Oversee budgeting and resource allocation for events and marketing initiatives, ensuring financial efficiency, alignment with business objectives, and compliance with relevant regulations, while fostering innovation and maintaining brand integrity.

Requirements

What you’ll need

Bachelor’s degree (BS/BA) desired.
5+ years of related experience.

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time off and holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave45
Additional sick leave beyond what state and local law require may be available but is unprotected.
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

market researchbusiness strategyevent strategyforecastingperformance managementbudgetingresource allocationKPI analysismarketing strategycompliance

Soft Skills

leadershipmentoringteam managementcommunicationinfluencingcollaborationanalytical thinkingproblem-solvinginnovationtraining

Certifications

Bachelor’s degree