Lead, Digital Customer Growth

AT&T

Lead digital customer growth at AT&T by managing site merchandising and enhancing mobile app experiences. Drive customer engagement through data-driven strategies and cross-functional collaboration.

Posted 5/26/2026full-timeDallas • Texas, Washington • 🇺🇸 United StatesSenior💰 $143,800 - $215,800 per yearWebsite

About the role

Key responsibilities & impact

Own the end-to-end digital experience across web and app, delivering cohesive, customer-first journeys grounded in data and insights.
Lead visual merchandising and content strategy across key journeys to create intuitive, seamless experiences that guide customers to the right products and solutions.
Define messaging hierarchy, prioritization, and content strategy to ensure clear, compelling, and consistent storytelling across touchpoints.
Partner cross-functionally to align on customer-focused messaging that simplifies decisions and drives action.
Partner with App & Personalization teams to develop in-app merchandising and marketing strategies.
Optimize mobile-first campaigns and experiences to drive measurable growth, engagement, and conversion through targeted, relevant interactions.
Leverage advanced analytics to monitor performance, identify opportunities, and continuously improve outcomes.
Lead a structured test-and-learn agenda with hypothesis-driven experimentation (A/B testing) to accelerate innovation and conversion gains.
Partner across Marketing, Consumer Technology, Product, Personalization, and Analytics to enable dynamic, audience-based experiences.
Drive alignment on priorities, strategy, and execution to deliver integrated, high-impact outcomes.
Identify and champion new capabilities that enhance the digital experience (e.g., personalization, cross-sell, AI-driven journeys).
Influence product and technology roadmaps to unlock growth and elevate customer experiences.
Lead planning, prioritization, and execution across campaigns and site/app updates, ensuring timely, high-quality delivery.

Requirements

What you’ll need

Bachelor’s degree (BS/BA) desired.
5+ years of related experience.
Certification is required in some areas.

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

A/B testingdata analysiscontent strategyvisual merchandisingmobile-first campaignsdigital experience optimizationcustomer journey mappinghypothesis-driven experimentationanalytics monitoringpersonalization strategies

Soft Skills

cross-functional collaborationcommunicationleadershipstrategic planninginfluenceprioritizationproblem-solvingcustomer focusstorytellinginnovation

Certifications

certification in relevant areas