AVP Digital Growth Strategy – Engagement

AT&T

AVP leading digital growth strategy focused on customer engagement for AT&T Consumer. Driving measurable customer growth through analytics, engagement improvement, and execution leadership.

Posted 5/22/2026full-timeDallas • Texas • 🇺🇸 United StatesLead💰 $191,400 - $287,200 per yearWebsite

About the role

Key responsibilities & impact

Own the digital engagement strategy and roadmap for homepage and upper-funnel experiences across desktop, mobile web, and app, ensuring alignment to AT&T Consumer priorities and customer needs.
Define and manage a comprehensive measurement framework and engagement key performance indicators.
Build and evolve an operating model that efficiently delivers customer experiences across AT&T digital platforms—clarifying roles, decision rights, governance, and ways of working.
Drive alignment across a matrixed organization.
Leads the digital communications and engagement strategy, including prioritization of customer messaging across platforms, representing both evergreen and campaign messaging to deliver the right message at the right time across the digital journey.
Partner with Conversion, Personalization, Strategy, and Technology to identify friction points and prioritize improvements that strengthen customer journeys and drive growth.
Responsible for upper funnel page strategy and execution across digital platforms, driving engagement, and improving click through rates to strengthen the funnel and drive results.
Oversee site merchandising and digital campaign execution, ensuring go-to-market strategies are represented effectively across the digital experience and optimized for performance.
Own holistic site merchandising go-to-market plans, ensuring cohesive execution and measurement across digital touchpoints.
Communicate performance, tradeoffs, and recommendations with strong executive presence—translating analytics into clear narratives and actions.
Hires, develops and leads a team of digital experts who are responsible for delivering critical engagement metrics across the digital funnel.
Foster a culture of innovation, accountability, continuous improvement, and operational excellence.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field
MBA or advanced degree preferred
10+ years of experience in digital marketing or e-commerce strategy and execution, with a proven track record of driving measurable customer and business outcomes, preferably within consumer-facing businesses, and leading engagement and conversion strategies
Demonstrated leadership experience building and leading high-performing teams in fast-paced environments
Experience partnering effectively across Product, UX, Technology, and Marketing in a matrixed enterprise
Strong understanding of digital marketing channels, tools, and best practices
Strong proficiency in digital analytics and insights-to-action execution (e.g., Adobe Analytics, Quantum Metric, or similar tools) and marketing automation tools
Excellent leadership, stakeholder management, communication, and execution skills, with the ability to influence senior leaders and drive decisions
Ability to manage multiple priorities in a fast-paced environment, operate through ambiguity, and deliver results amid change.

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketinge-commerce strategycustomer engagementconversion strategysite merchandisingdigital campaign executionmeasurement frameworkkey performance indicatorsdigital analyticsinsights-to-action execution

Soft Skills

leadershipstakeholder managementcommunicationinfluenceteam developmentoperational excellenceinnovationaccountabilitycontinuous improvementprioritization

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessMBAadvanced degree