Principal Market Developer – Government

AT&T

Managing crisis communications for FirstNet Authority, ensuring timely info flow during public safety incidents. Developing training and strategic content for stakeholder engagement in public safety communications.

Posted 5/12/2026full-timeDallas • Texas • 🇺🇸 United StatesLead💰 $158,200 - $237,400 per yearWebsite

About the role

Key responsibilities & impact

Manage and execute crisis communications for the FirstNet Authority, ensuring timely and accurate information flow during major public safety incidents.
Lead the creation of after-action reports and oversee root cause analysis management/consolidation to support ongoing process improvement.
Provide proactive communications and advisories to sales teams in response to significant events impacting public safety operations.
Develop strategic content for public safety newsletters to keep stakeholders informed and engaged on important topics and initiatives.
Build and deliver training programs for public safety advocates to strengthen knowledge and field effectiveness.
Analyze market opportunities to identify growth areas and support strategic decision-making.

Requirements

What you’ll need

Bachelor’s degree in communications, public relations, business administration, emergency management, or a related field (or equivalent combination of education and experience)
Proven experience managing crisis communications, ideally within public safety, government, telecommunications, or related sectors
Strong background in developing and executing stakeholder and internal communications strategies
Demonstrated expertise in writing, editing, and producing strategic content for diverse audiences
Ability to deliver effective training programs and educational resources, preferably for public safety professionals or advocates
Analytical skills to assess market opportunities and support business growth strategies
Excellent interpersonal, collaboration, and presentation skills
Capacity to work effectively under pressure and manage multiple priorities during high-stress incidents
Familiarity with public safety communications, broadband technology, or FirstNet’s mission is highly desirable

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

crisis communicationsstakeholder communications strategieswritingeditingproducing strategic contenttraining program developmentmarket analysisbusiness growth strategies

Soft Skills

interpersonal skillscollaborationpresentation skillsability to work under pressuretime management

Certifications

Bachelor’s degree in communicationsBachelor’s degree in public relationsBachelor’s degree in business administrationBachelor’s degree in emergency management