Lead Product Marketing – New Products

AT&T

Product Marketing Manager launching new products at AT&T. Redefining connectivity and innovation with go-to-market strategies and market engagement.

Posted 5/10/2026full-timeDallas • Texas • 🇺🇸 United StatesSenior💰 $143,800 - $215,800 per yearWebsite

About the role

Key responsibilities & impact

Design, develop, and implement launch strategies and marketing programs.
Develop and execute GTM plans for new products.
Conduct deep market analysis to identify customer needs and emerging trends.
Craft compelling product stories that differentiate AT&T’s offerings in the marketplace.
Collaborate with product management, sales, operations teams and external business partners.
Establish/monitor KPIs and metrics to evaluate the success of marketing initiatives.
Introduce modern marketing tactics adapted for enterprise deployment.

Requirements

What you’ll need

Bachelor’s degree in marketing, Business, or related field; MBA preferred.
5+ years in product marketing, with at least 2 years focused on launching new products.
Proven experience applying startup-style marketing techniques in large organizations.
Skills: Agency Partnership Management, Marketing Strategy & Tactics, Guerrilla & Local Marketing, Event Marketing, Store & On‑Site Activations.
Entrepreneurial mindset with the ability to innovate within a structured environment. Comfort with ambiguity and a passion for building something new.

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond state and local law
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingGTM plansmarket analysisKPI monitoringmarketing strategyguerrilla marketingevent marketingagency partnership managementon-site activations

Soft Skills

entrepreneurial mindsetinnovationcomfort with ambiguitycollaboration

Certifications

Bachelor’s degree in marketingMBA