Principal Product Management

AT&T

Principal Product Manager driving product lifecycle management and execution of innovative solutions at AT&T. Collaborating with cross-functional teams to deliver high-quality products and maximized customer value.

Posted 5/10/2026full-timeDallas • Texas • 🇺🇸 United StatesLead💰 $158,200 - $237,400 per yearWebsite

About the role

Key responsibilities & impact

Manage the entire product lifecycle from initial concept through development, launch, and end-of-life, ensuring seamless transitions through each stage and ongoing product performance.
Responsible for managing budgets, acquiring estimates, and handling requests for funding through the capital process.
Coordinate with design, process, manufacturing, test, quality, sales support, and marketing as the products move to production and distribution.
Translate and document customer and technical requirements into final product designs, prepare and present comprehensive business cases, and provide detailed product requirements, user stories, and acceptance criteria.
Perform in-depth market research and competitive analysis to identify trends, addressable revenue potential, customer segments, and opportunities for new products or features.
Create and maintain detailed product roadmaps, service guides, product documentation, results reports/analysis, and project plans, ensuring alignment with market needs and business objectives.
Partner with business, technology, UX teams, and 3rd party technology partners to design or modify products, ensuring a high-quality user experience, alignment with budget and schedule specifications, and effective cross-functional collaboration.
Negotiate with vendors to improve the product cost structure and feature function.
An expert in their field, applying broad business knowledge and strategic insight surrounding emerging trends and technologies to solve complex problems and drive organizational results.
Leads critical, high-impact projects and designs/implements innovative business strategies.

Requirements

What you’ll need

Experience owning products end-to-end—not solely supporting product launches.
A candidate who has owned products, not just supported launches.
Clear examples of SBMM/SMB/MM product strategy + execution.
Demonstrated launch leadership: working across teams, unblocking issues, and delivering outcomes.
Evidence of being self-directed and able to drive clarity without heavy supervision.
Strong written and verbal communication (e.g., “presented to VP/SVP,” “led exec readouts,” “aligned stakeholders”).

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product lifecycle managementbudget managementmarket researchcompetitive analysisproduct roadmapsbusiness case preparationuser storiesacceptance criteriacross-functional collaborationproject planning

Soft Skills

leadershipcommunicationself-directedproblem-solvingstrategic insightnegotiationteam collaborationclarity drivingstakeholder alignmentinnovation