Lead Digital Customer Growth – Internet Digital Retention

AT&T

Lead Digital Customer Growth at AT&T focused on driving retention strategy for digital internet services. Collaborate with cross-functional teams to implement strategies for customer engagement and retention.

Posted 5/8/2026full-timeDallas • Texas • 🇺🇸 United StatesSenior💰 $143,800 - $215,800 per yearWebsite

About the role

Key responsibilities & impact

Drive AT&T’s digital Internet retention strategy across a broad portfolio of products and strategic initiatives
Lead high‑impact efforts, collaborating with cross‑functional teams to shape and execute digital strategies that strengthen customer retention in both emerging and established markets
Manage the digital retention strategy for Broadband
Identify development work needed within app and web for potential engagement, offer inclusion, churn models, etc.
Gather insights to improve customer experience and address potential issues
Understand customer behavior and motivations
Establish, implement, and optimize A/B testing strategies
Monitor campaign KPIs and report key issues and performance to key stakeholders
Increase CLTV and reduce churn through engaging customer and repeat purchases
Work with marketing, insights, brand, content management, personalization, development, marketing teams to establish Digital Retention Roadmap
Collaborate with engineering, data and analytics teams to enhance technical capabilities
Oversee implementation of new tools and technologies to support digital retention efforts
Collaborate with product, marketing, analytics, and digital teams to identify, strategically define, and prioritize growth opportunities across AT&T’s digital channels.
Lead cross-functional workstreams to translate business objectives into actionable digital plans

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field
Proven experience (6+ years) in digital marketing, ecommerce, or related fields
Strong analytical skills and proficiency with data analytics tools like Adobe Analytics
Strategic thinking with tactical execution ability
Familiarity with A/B testing, and content management and agile best practices
Excellent project management and organizational abilities
Effective communication and collaboration skills
Executive presence with the ability to communicate concisely
Collaborative mindset and ability to influence senior leaders
Ability to work autonomously, take initiative, and thrive in a fast-paced environment
Proactive problem-solver comfortable with ambiguity
Strong verbal and written communication skills
Expertise in Microsoft Office suite

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingecommercedata analyticsA/B testingcontent managementagile best practicesproject managementcustomer retention strategieschurn modelscustomer experience improvement

Soft Skills

analytical skillsstrategic thinkingtactical executioneffective communicationcollaborationinfluenceinitiativeproblem-solvingorganizational abilitiesexecutive presence