Lead Product Marketing

AT&T

Lead Product Marketing managing strategic marketing initiatives for AT&T's Home Internet portfolio. Collaborating with cross-functional teams and utilizing consumer data to drive business growth.

Posted 5/7/2026full-timeDallas • Texas • 🇺🇸 United StatesSenior💰 $143,800 - $215,800 per yearWebsite

About the role

Key responsibilities & impact

Contribute to the creation of integrated marketing strategies aligned with business objectives, brand positioning, and customer needs, focusing on AT&T’s Home Internet portfolio (Fiber and fixed wireless).
Use consumer data and insights to identify opportunities for growth and support the achievement of business targets.
Collaborate with cross-functional teams to align marketing initiatives with broader corporate strategies, particularly around expanding AT&T’s Internet footprint.
Monitor industry trends, customer behaviors, and competitive landscapes to provide recommendations for shaping marketing strategies.
Evaluate product and commercialization business cases and new opportunities for potential marketing support
Develop scenario planning for marketing contingencies to proactively respond to competitive and industry scenarios
Assist in defining and articulating product positioning, messaging, and go-to-market strategies to drive adoption of AT&T’s Fiber and fixed wireless Internet solutions.
Collaborate with stakeholders to ensure execution of marketing strategies and identify opportunities to differentiate AT&T’s Internet offerings.
Support the development of narratives that resonate with residential customers, emphasizing reliability, speed, and secure connectivity.
Conduct research on industry trends, customer needs, and competitive dynamics within the Internet service provider market.
Use data-driven analysis to provide insights that guide product development and marketing strategies.
Identify opportunities for growth and customer engagement in Fiber and fixed wireless products.
Track and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives for AT&T’s Home Internet offerings.
Use analytics to recommend adjustments to strategies based on performance metrics to improve campaign effectiveness.
Support reporting on campaign performance and insights to inform future marketing decisions.
Stay informed of emerging marketing trends, technologies, and best practices within the Internet service provider industry.
Contribute ideas to integrate innovative strategies into AT&T’s marketing approach to maintain competitive differentiation for Fiber and fixed wireless products.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a related field.
5–7+ years of experience in product marketing within residential technology, preferably in Internet services or telecommunications.
Proven ability to support the development of marketing strategies and product positioning to drive growth and differentiation.
Business case evaluation and strategic recommendations
Marketing scenario planning experience
Strong storytelling and communication skills, with the ability to translate technical concepts into customer-focused messaging.

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingmarketing strategiesdata-driven analysisscenario planningbusiness case evaluationkey performance indicatorscampaign performance trackingcustomer engagementproduct positioningmarket research

Soft Skills

storytellingcommunication skillscollaborationstrategic thinkinganalytical skillscreativitycustomer-focused messagingproblem-solvingadaptabilityinsight generation

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business