Lead Marketing Manager – Marketing Transformation, Operations

AT&T

Lead Marketing Manager responsible for driving marketing operations and clarity at AT&T. Transforming how marketing work is accomplished across the organization.

Posted 5/6/2026full-timeDallas • Texas • 🇺🇸 United StatesSenior💰 $143,800 - $215,800 per yearWebsite

About the role

Key responsibilities & impact

Responsible for defining, standardizing, and embedding enterprise‑wide marketing operating models that enable marketers to plan, execute, and optimize work effectively—regardless of channel, team, or business unit.
Serves as a steward of how marketing work gets done.
Drives clarity, consistency, and capability across the marketing value chain by designing common processes, governance frameworks, and enablement models that help teams work smarter, faster, and with greater impact.
Establishes enterprise standards for how marketing work is planned, prioritized, governed, and delivered.
Ensures processes are flexible enough to support diverse marketing motions while maintaining consistency.
Continuously assesses and evolves ways of working to keep pace with business needs and market dynamics.
Ensures marketing processes are effectively supported by enabling platforms (e.g., Workfront).
Partners with platform owners to align configurations to standard ways of working, not bespoke team preferences.
Influences without authority across diverse marketing teams and enterprise partners.

Requirements

What you’ll need

Minimum of 3-5 years of experience in data management, preferably within a marketing environment.
Proven experience standardizing and scaling marketing processes in large, complex organizations
Deep understanding of marketing operating models and value chains
Demonstrated ability to enable teams through process clarity, governance, and change management
Strong data literacy with the ability to translate operational metrics into decisions
Experience using MRM and workflow tools as enablers of process, not as the strategy itself
Bachelor’s degree in Marketing, Business Administration, Organizational Development, or a related field is typical.
Master’s degree preferred.
Minimum 6+ years of experience in marketing and marketing operations, change management, or a related field.

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data managementmarketing operating modelsmarketing processes standardizationchange managementdata literacyoperational metrics analysisworkflow toolsMRM tools

Soft Skills

influencing without authorityprocess claritygovernanceteam enablementadaptability

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationBachelor’s degree in Organizational DevelopmentMaster’s degree