AVP, Commercialization - Wireless Customer Growth

AT&T

Leader of customer growth strategy at AT&T driving customer acquisition and retention through analytics and cross-functional collaboration. Shaping customer engagement experiences and strategies to optimize lifetime value.

Posted 5/5/2026full-timeDallas • Texas • 🇺🇸 United StatesLead💰 $231,700 - $347,500 per yearWebsite

About the role

Key responsibilities & impact

Define and execute comprehensive customer strategies (acquisition, retention, and lifetime value) based on quantitative and qualitative insights
Monitor customer health, engagement, and segmentation to inform strategic decisions and identify opportunities for growth
Optimize onboarding and customer lifecycle processes to reduce churn and increase brand loyalty
Partner with Marketing, Product, and Sales teams to align offers, customer messaging, product adoption, and user experience
Lead a customer success team to execute initiatives and track performance metrics
Advocate for the customer in senior leadership meetings and ensure strategic alignment with company goals

Requirements

What you’ll need

Bachelor’s degree (BS/BA) desired
10+ years of related experience
Proven ability to analyze customer data, identify trends, and create actionable, data-driven plans
Experience building teams, mentoring, and leading initiatives in fast-paced environments
Strong ability to present to C-level executives and communicate across departments
Background in customer analytics, lifecycle marketing, consumer segmentation, and/or business strategy

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

customer analyticslifecycle marketingconsumer segmentationdata analysisstrategic planningperformance metricscustomer strategiesonboarding processeschurn reductionbrand loyalty

Soft Skills

leadershipmentoringcommunicationcross-department collaborationpresentation skillsstrategic alignmentteam buildingcustomer advocacyanalytical thinkingproblem-solving

Certifications

Bachelor’s degree