Lead Manager – Organic Social Media

AT&T

Lead Manager driving organic social media strategy at AT&T. Creating breakthrough content and managing branded social media channels for business growth.

Posted 5/1/2026full-timeDallas • Texas • 🇺🇸 United StatesSenior💰 $118,800 - $178,200 per yearWebsite

About the role

Key responsibilities & impact

Develop unique, breakthrough thumb-stopping content for bespoke platforms.
Lead and execute strategy for branded social media channels that include creative, messaging, production, distribution, engagement, talent/influence, paid media reporting, insights and governance for business priorities.
Collaborate with agency teams and external influencers and creators for best-in-class content creation and partner with internal Public Relations, Brand, Design & Marketing teams to ensure a consistent brand voice and messaging across owned, earned and paid channels.
Maintain for your assigned platforms a conversation calendar that outlines content themes, posting schedules and key dates.
Monitor and adjust the calendar based on performance metrics, trends and company priorities.
Use data-driven insights to optimize content, identify trends and inform future strategies. Track, analyze and report on key impacts.

Requirements

What you’ll need

Bachelor’s degree (BS/BA) desired.
5+ years of related experience.
Certification is required in some areas.
Proven experience as a Social Media Manager for a Brand or Agency-side
Strong portfolio showcasing creative content and successful social media campaigns
Deep understanding of various social media platforms, their audiences, and best practices.
Proficiency in social media management tools and analytics platforms
Passion for social media and staying ahead of industry trends
Strong organizational and multi-tasking skills, with ability to manage multiple projects simultaneously and adapt rapidly to aggressive deadlines

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content creationsocial media strategydata analysisperformance metricscontent optimizationcampaign managementaudience engagementcreative messagingproductionpaid media reporting

Soft Skills

organizational skillsmulti-taskingadaptabilitycollaborationcommunicationleadershipcreativityinsight generationtrend identificationproject management

Certifications

Social Media Management CertificationDigital Marketing CertificationContent Marketing CertificationAnalytics CertificationBrand Management CertificationProject Management CertificationCreative Content CertificationSocial Media Analytics CertificationInfluencer Marketing CertificationPublic Relations Certification