Lead Digital Customer Growth

AT&T

Lead transformation initiatives for AT&T’s digital customer growth in Dallas. Collaborate with stakeholders and drive change management strategies to enhance digital experiences.

Posted 5/1/2026full-timeDallas • Texas • 🇺🇸 United StatesSenior💰 $143,800 - $215,800 per yearWebsite

About the role

Key responsibilities & impact

Develop and implement a comprehensive change management strategy that support the overall objectives of key digital transformation initiatives
Engage with key stakeholders at all levels of the to understand their needs, concerns, expectations and develop strategies to address these and gain their support for the transformation initiatives
Organize communication plans to ensure that all stakeholders are informed about the changes, their impact, and the benefits they will bring to the organization
Monitor and evaluate the progress of digital initiatives, establishing metrics and reporting mechanisms to track progress, identify issues, and implement corrective actions as needed
Develop a robust system for maintaining and managing feedback and response handling processes
Perform deep analysis of the organization from an operational and strategic lens to understand key organizational needs
Deliver excellent executive level materials and organization-wide communications

Requirements

What you’ll need

Bachelor’s degree in Marketing or a related field
Experience working at a large multi-product company
A minimum of 5 years of transformation experience
Proven change management skills, including the ability to coordinate cross-functional teams and manage end-to-end delivery of complex initiatives

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

change managementdigital transformationstakeholder engagementcommunication planningmetrics establishmentfeedback managementoperational analysisstrategic analysiscross-functional coordinationinitiative delivery

Soft Skills

organizational communicationexecutive communicationproblem-solvingstrategic thinkingcollaborationadaptabilityleadershipanalytical thinkingrelationship managementinfluencing