Principal Sales Program Execution

AT&T

Define and accelerate partner-led sales strategies at AT&T to enhance sales and revenue. Collaborate cross-functionally to ensure seamless engagement and operational success in partner ecosystems.

Posted 5/1/2026full-timeDallas • Texas • 🇺🇸 United StatesLead💰 $130,700 - $196,100 per yearWebsite

About the role

Key responsibilities & impact

Define and accelerate Co‑Sell and Partner‑Led sales strategies
Establish strategic frameworks, sales policies, and operational processes
Align stakeholders and simplify engagement models
Lead partner business planning process with Segment focus
Assess performance of partner-led selling and co‑sell motions
Guide sales resource development for training
Partner with product, operations, sales and partner teams
Drive cross‑functional governance to ensure adherence to RoE and operational consistency
Measure and report on outcomes across pipeline generation, deal progression, and partner sales performance

Requirements

What you’ll need

+7yrs experience in partner strategy or sales strategy roles
Strong understanding of B2B sales motions including partner Co-Sell and Partner-Led motions.
Skilled at defining sales processes and directing sales readiness materials
Experienced running partner business planning and performance evaluation processes.
Strong understanding of partner business models and services
Strong analytical skills with the ability to interpret performance data and drive insights.
Excellent cross‑functional collaboration and stakeholder management skills.
Clear communicator with the ability to simplify and evangelize complex strategies.
Highly organized and comfortable managing multiple concurrent programs.
Proactive, resourceful, and energized by building clarity where it doesn’t yet exist.

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

partner strategysales strategyB2B salessales processespartner business planningperformance evaluationanalytical skillsperformance data interpretationsales readiness materials

Soft Skills

cross-functional collaborationstakeholder managementclear communicationorganizational skillsproactiveresourcefulability to simplify complex strategiesprogram management