Lead Digital Customer Growth – Go-To-Market

AT&T

Lead Digital Customer Growth focusing on eCommerce strategy and driving brand initiatives at AT&T. Collaborate with various teams to enhance the digital customer journey and experience.

Posted 4/30/2026full-timeDallas • Texas, Washington • 🇺🇸 United StatesSenior💰 $143,800 - $215,800 per yearWebsite

About the role

Key responsibilities & impact

Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions
Manage online launch rollouts, product management, and online offer development to ensure a coordinated and effective customer experience
Understand digital audiences and personas to guide customer journeys effectively
Lead a test & learn mindset, adopting structured hypothesis-driven rapid learning
Utilize advanced analytics to gather insights on customer behavior and performance metrics

Requirements

What you’ll need

Bachelor’s degree (BS/BA) desired
5+ years of related experience
Certification is required in some areas

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond state and local law requirements may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills

collaborationproduct managementcustomer experiencecustomer journeyleadershipanalytical skillshypothesis-driven learning

Certifications

Bachelor’s degreecertification