Senior Specialist – Sales Event Lead

AT&T

Senior Specialist Sales Event Lead orchestrating strategic sales events to enhance consumer engagement and revenue at AT&T. Overseeing event planning, stakeholder engagement, market analysis, and performance management.

Posted 4/18/2026full-timeSan Ramon • California • 🇺🇸 United StatesSenior💰 $77,100 - $115,700 per yearWebsite

About the role

Key responsibilities & impact

Event Planning and Execution: Oversee all aspects of event planning, coordination, and facilitation to ensure seamless operations and high-quality experiences, while ensuring adherence to community rules and regulations.
Stakeholder and Community Engagement: Establish and maintain relationships with local communities, HOAs, and internal teams (retail/IHX/D2D, installation teams) to ensure cohesive event delivery and effective on-site sales support.
Market Analysis and Prospecting: Conduct market research to identify target audiences, create prospecting plans to find potential consumer customers, and tailor events to maximize impact and engagement.
Performance and Budget Management: Manage event budgets, including forecasting and allocation, establish and monitor key performance indicators (KPIs) to assess event success, and ensure compliance with relevant regulations and risk management.
On-Site Support and Education: Attend events to oversee sales activity, provide on-site coaching and education to both consumers and sales partners, and work with regional marketing teams to develop appropriate marketing collateral for the events.

Requirements

What you’ll need

Bachelor’s degree (BS/BA) desired.
2+ years of related experience.
Certification is required in some areas.

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time off and holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected.
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

event planningmarket analysisbudget managementperformance managementsales supportprospectingKPI monitoringrisk managementcoachingmarketing collateral development

Soft Skills

stakeholder engagementcommunity engagementrelationship buildingcoordinationcommunicationteam collaborationproblem-solvingorganizational skillsattention to detailadaptability

Certifications

event planning certificationrelated certifications