AT&T

Principal Product Manager

AT&T

full-time

Posted on:

Location Type: Office

Location: Dallas • Texas • United States

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Salary

💰 $158,200 - $237,400 per year

Job Level

Lead

About the role

  • Define and articulate the next generation of AT&T Guarantee promises—Shape the product roadmap and align it to long term business goals.
  • Champion a customer-obsessed mindset across all product initiatives, ensuring customer needs and pain points are at the center of every decision.
  • Analyze and translate Net Promoter Score (NPS) and other customer feedback metrics into actionable strategies that improve customer loyalty, drive revenue growth, and expand market share.
  • Build out business cases and tie NPS improvements and product capabilities to profitability
  • Oversee the entire product lifecycle: conception, development, launch, growth, maturity, and iteration or retirement.
  • Continuously evaluate product performance, gather customer feedback, and implement enhancements to maximize customer value.
  • Ensure robust processes for product updates, feature releases
  • Analyze industry trends and competitor offerings.
  • Identify differentiators and develop strategic responses to maintain and expand market leadership and play to win customers.
  • Collaborate with executive leadership, business units, Engineering, Network, Marketing, and Customer Experience teams to deliver a seamless and trustworthy customer experience.

Requirements

  • Bachelor’s degree (BS/BA) required; advanced degree preferred.
  • 10+ years of experience in product management or product marketing, ideally in telecom, consumer tech, or subscription-based services.
  • Proven track record of leading complex products through the full lifecycle, from vision and strategy to execution and optimization.
  • Superior executive communication, data-driven decision making, and cross-functional leadership skills.
  • Deep customer-first mindset and a passion for transforming insights into measurable business impact.
  • Bonus: Product marketing experience—such as go-to-market planning, product positioning, or driving customer adoption strategies—is a plus
Benefits
  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product managementproduct marketingdata-driven decision makinggo-to-market planningproduct positioningcustomer feedback analysisNPS analysisbusiness case developmentproduct lifecycle managementcustomer adoption strategies
Soft Skills
customer-obsessed mindsetexecutive communicationcross-functional leadershiptransforming insights into business impactstrategic thinkingcollaborationanalytical skillsproblem-solvingadaptabilitycustomer loyalty focus
Certifications
Bachelor’s degreeadvanced degree (preferred)