AT&T

Lead Tech Personalization Product Manager – Adobe Experience Platform

AT&T

full-time

Posted on:

Location Type: Office

Location: Bothell • Texas • Washington • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $143,800 - $215,800 per year

Job Level

Senior

About the role

  • Lead and manage the delivery of AEP personalization capabilities—including Real-Time CDP, Journey Optimizer, Offer Library, Target—within the enterprise personalization ecosystem.
  • Define and evolve the product vision, strategy, and roadmap for AEP-enabled personalization across channels.
  • Prioritize use cases and capabilities based on business value, customer insights, and data-driven decision-making.
  • Translate business needs into clear user stories, acceptance criteria, and prioritized backlogs for engineering teams.
  • Partner with cross-functional teams to ensure AEP integrations are scalable, reliable, and aligned to business goals.
  • Manage cross-team dependencies, ensuring clarity on ownership, deliverables, and timelines.
  • Drive MVP-based, iterative delivery to accelerate time-to-value.
  • Drive end-to-end delivery planning across engineering, data, design, marketing, legal, and vendor teams.
  • Establish and manage program governance rituals—weekly checkpoints, risk reviews, dependency dashboards, and executive readouts.
  • Monitor key KPIs (conversion, CSAT, LTV, engagement) to inform roadmap decisions and optimization.
  • Serve as the primary point of contact for program updates to leadership, cross-functional partners, and external vendors.
  • Serve as an internal evangelist for AEP and omnichannel personalization, increasing awareness and adoption across teams.
  • Collaborate closely with analytics, data engineering, and machine learning teams to enable real-time insights and personalization use cases.

Requirements

  • 7+ years of product management experience, ideally in personalization, customer data platforms, or related MarTech functions.
  • Hands-on familiarity with Adobe Experience Platform, including Real-Time CDP, Journey Optimizer, Target, Customer Journey Analytics, or related components.
  • Strong program management foundation—roadmapping, dependency management, risk mitigation, cross-team leadership.
  • Strong understanding of modern web technologies, APIs, content management systems, and data pipelines.
  • Experience writing technical user stories and working with engineering teams in an Agile environment.
  • Ability to simplify complexity and communicate clearly across business and technical audiences.
  • Analytical mindset with comfort interpreting data and using it to guide decision-making.
  • A passion for building digital experiences that feel intuitive, relevant, and real-time.
Benefits
  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product managementpersonalizationcustomer data platformsroadmappingdependency managementrisk mitigationAgiletechnical user storiesdata pipelinesweb technologies
Soft Skills
cross-team leadershipcommunicationanalytical mindsetsimplifying complexitycollaborationprogram governancedecision-makingcustomer insightsclarity on ownershipevangelism