AT&T

Lead Content Writer

AT&T

full-time

Posted on:

Location Type: Office

Location: Dallas • California, Texas, Washington • 🇺🇸 United States

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Salary

💰 $118,800 - $178,200 per year

Job Level

Senior

About the role

  • Write copy for landing pages, banners, and display ads and curate knowledge-base articles using SEO principles to improve website visibility and ranking.
  • Follow copywriting best practices and understand audience behaviors and needs.
  • Research target audiences, industry, and competitors to understand pain points, industry trends, and opportunities to differentiate content from the competition.
  • Think innovatively and out-of-the-box while maintaining brand consistency; concept, pitch, and implement ideas.
  • Update content to meet established tone, style, and business requirements.
  • Work closely with brand and legal teams implementing feedback as needed.
  • Grow and leverage a deep understanding of AT&T brand principles and guidelines.
  • Review and approve writers’ work as needed to ensure quality and consistency across projects.
  • Successfully prioritize and manage multiple projects concurrently.
  • Support other writers and manager when they are out of the office.

Requirements

  • Bachelor’s degree in English, marketing, communications, advertising, or similar.
  • Five+ years’ experience copywriting for digital marketing (web/app preferred).
  • Experience leading projects or people.
  • Portfolio featuring digital marketing copy (customer journeys, landing pages, etc.).
  • Skilled writer who can effectively persuade target audiences to action; connect with consumers through authentic, conversational copy; and simplify technical jargon for broader understanding.
  • Expertise in digital marketing fundamentals and industry standards, using data to drive content decisions.
  • Adept at developing copy that harmonizes with design to deliver a cohesive message.
  • Experience writing for brand-specific campaigns for B2B and B2C audiences.
  • Excellent communicator who is solutions-oriented with strong diplomacy skills.
  • Deadline-driven with a strong affinity for process and proactively anticipating needs, problems, and opportunities.
  • Proficient in Chicago Manual of Style.
  • Experience with Workfront (or similar PMS) a plus.
Benefits
  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
copywritingSEO principlesdigital marketingcontent developmentproject managementpersuasive writingbrand-specific campaignsdata-driven content decisionsChicago Manual of Styleaudience research
Soft skills
innovative thinkingbrand consistencycommunicationdiplomacydeadline-drivensolutions-orientedorganizational skillscollaborationleadershipproblem anticipation