AT&T

Associate Director – Digital Content

AT&T

full-time

Posted on:

Location Type: Office

Location: Dallas • California, Texas, Washington • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Salary

💰 $130,700 - $196,100 per year

Job Level

Senior

About the role

  • Manage day-to-day team operations and related initiatives.
  • Supervise and mentor writers, fostering a culture of excellence and continuous improvement. Provide guidance on best practices and tools.
  • Drive high-quality content development and partner with the content strategist to align deliverables with key business requirements.
  • Collaborate with cross-functional teams, and guide team members to ensure cohesive, impactful, and integrated messaging.
  • Share content direction with designers and contribute to business case development to meet and exceed stakeholder goals.
  • Advocate for process, ensuring content meets accessibility standards, brand guidelines, maintains a consistent tone of voice, and follows editorial style.
  • Manage content within content management systems (CMS) and oversee the review and approval process to ensure quality and consistency.
  • Research SEO strategies, implement best practices, generate content ideas, monitor performance, and stay updated with industry trends to enhance quality and relevance.
  • Translate technical content into simple, consumer-friendly language.
  • Manage a variety of projects for multiple stakeholders with both short and long timelines.

Requirements

  • Bachelor’s degree in English, communications, advertising, or similar.
  • Ten+ years of related experience with 2+ years in a leadership role.
  • In-house or ad agency experience a plus.
  • Portfolio showcasing writing for digital touchpoints throughout the customer journey.
  • Exceptional writer who can adapt tone and voice while staying on brand.
  • Experience writing for B2B and B2C audiences.
  • Deep understanding of digital marketing principles and channel-specific best practices.
  • Strong presenter who can convey a clear vision.
  • Big-picture and critical thinker who is detail-oriented.
  • Experience with project management systems, Workfront a plus.
Benefits
  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content developmentSEO strategiescontent managementwriting for B2Bwriting for B2Cdigital marketing principlesproject management
Soft skills
leadershipmentoringcollaborationcommunicationcritical thinkingattention to detailadaptability
Certifications
Bachelor’s degree in EnglishBachelor’s degree in communicationsBachelor’s degree in advertising