Director, Segment Marketing
Fidelity Investments
Marketing Specialist
AT-RISK International, Inc.
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Oversee and manage the company store, ensuring new product launches, smooth operations, and order approvals.
- Research, select, and coordinate swag items for special events or company initiatives, aligning choices with brand guidelines and budget parameters.
- Research, plan, coordinate, and execute targeted events from start to finish, including identifying high-value opportunities aligned with business goals, managing all logistics (venue, vendors, materials, staffing), overseeing on-site execution, and conducting post-event follow-up and performance analysis.
- Manage and track marketing campaigns from conception to completion, ensuring alignment with company goals; generate creative ideas for campaigns targeting specific audiences and architect the full execution plan, including content writing, with a focus on driving measurable results and generating qualified leads.
- Curate and schedule content for social media platforms, ensuring engagement and brand consistency.
- Provide SharePoint oversight, ensuring documentation is well-organized, refreshed accordingly, and accessible to the team.
- Support internal and external communications to foster positive relationships and enhance the company's image.
- Provide oversight of branding efforts to ensure consistency across all platforms and materials.
- Take ownership of customer experience programs, ensuring a seamless and positive customer journey.
- Conduct market research and competitor analysis to help track trends.
- Maintain excellent data integrity within Salesforce to ensure accurate reporting and effective campaign segmentation.
- Travel as needed to support events, conferences, or other marketing initiatives.
Requirements
- Bachelor’s degree in marketing, communications, business, or a related field.
- 5-8+ years of experience in marketing, ideally within a business-to-business environment.
- Proficiency with Salesforce, Constant Contact, and SharePoint are preferred.
- Strong project management and written and verbal communication skills, with exceptional attention to detail.
- Highly organized, self-motivated, and capable of managing multiple projects simultaneously.
- Experience in branding oversight, ensuring cohesive and professional presentation across all materials.
- Analytical mindset with a focus on data-driven decision-making and reporting.
- A self-starter with the ability to work independently and collaboratively within a team.
- A high level of drive, discipline, creativity, and motivation.
- Creative thinking and the ability to generate innovative ideas for content development.
- Excellent computer skills in MS Word, Excel, PowerPoint, and Outlook.
