Product Marketing

• Coordinate and execute product category marketing strategy for North America.
• Drive go-to-market success for the Consumer/Mainstream Laptop Category.
• Plan and execute go-to-market strategies in alignment with business objectives, performance metrics, and ROI targets.
• Develop, communicate, and implement marketing plans for Consumer product launches in the U.S. market.
• Create integrated campaigns and marketing assets, defining key messaging and positioning across ATL and BTL channels.
• Manage cross-functional implementation, collaborating with Product Management, Sales, and Creative teams.
• Partner with the Global Marketing Team at ASUS Headquarters to support global product strategy.
• Serve as the local market expert, identifying opportunities in positioning, launch strategies, and competitive differentiation.
• Represent ASUS at tradeshows and industry events, assisting with lead generation and communicating product value propositions.

Senior Product Marketing Specialist

Director, Product Marketing – GTM Lead

Product Marketing Manager

Product Marketing Manager – Hardware and Edge Devices

Product Marketing Manager

Senior Director of Product Marketing