Senior Director, Product Marketing Platform

Asurion

Senior Director of Product Marketing at Asurion responsible for defining and scaling platform narrative. Collaborating across teams to ensure impactful positioning and messaging in the market.

Posted 5/15/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own platform positioning and narrative.
Bring clarity to complex capabilities.
Shape how the platform is packaged and presented.
Sharpen our competitive positioning.
Partner across the business.
Influence product and go-to-market strategy.
Drive analyst and influencer engagement.
Develop partner narratives.
Lead launch strategy and execution.
Build and lead a high-performing team.

Requirements

What you’ll need

12+ years of experience in tech or platform product marketing, including leadership roles
Proven experience defining and scaling platform or category-level positioning
Strong ability to simplify complex technologies into clear, compelling narratives
Deep experience in competitive analysis and market strategy
Track record of influencing cross-functional stakeholders at senior levels
Experience working with analysts and shaping external market perception
Ability to operate effectively in fast-paced, evolving environments.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible working hours
Paid time off
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

platform product marketingcompetitive analysismarket strategynarrative developmentlaunch strategyinfluencer engagementpartner narratives

Soft Skills

leadershipcross-functional collaborationcommunicationstrategic thinkingsimplification of complex technologiesinfluenceteam buildingadaptability