Manager, Marketing Data Strategy – Activation

Asurion

. Own the end-to-end enablement of data for marketing use cases, including audience creation, segmentation, and personalization .

Posted 5/7/2026full-timeNashville • Tennessee • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the end-to-end enablement of data for marketing use cases, including audience creation, segmentation, and personalization
Translate marketing strategies (lifecycle, acquisition, retention) into data requirements that power execution
Ensure reliable and scalable data flows into marketing platforms (CRM, CDP, email, SMS) to support campaign activation
Partner closely with marketing teams to optimize targeting, timing, and messaging through data
Continuously improve how customer data is used to drive engagement and conversion
Ensure data quality and governance for marketing use cases
Deliver actionable insights that inform campaign strategy, customer segmentation, and business growth
Develop recurring reporting and performance readouts that help marketers assess results and make faster decisions
Analyze customer behavior and campaign outcomes to identify opportunities for optimization
Support test-and-learn frameworks (A/B testing, segmentation strategies, etc.)
Translate data into clear recommendations that influence marketing decisions
Serve as the data lead to the marketing team, representing marketing needs to data engineering and platform teams
Drive alignment on priorities, ensuring marketing use cases are supported in enterprise data roadmaps and platform evolutions
Communicate insights and data concepts in a way that is actionable for marketing stakeholders
Advocate for scalable, marketing-focused data solutions
Operate autonomously while staying aligned with marketing objectives

Requirements

What you’ll need

5+ years of experience in marketing analytics, campaign analytics, or data-driven marketing roles
Experience supporting email, SMS, push, or omnichannel lifecycle communication programs
Strong proficiency in SQL and working with customer, campaign, and behavioral datasets
Experience developing dashboards in Power BI or similar BI tools
Experience partnering with marketers to improve targeting, measurement, and campaign performance
Ability to translate marketing strategies into data-driven solutions
Strong understanding of customer data, campaign measurement, and marketing KPIs
Ability to clearly communicate findings to technical and business stakeholders
Ability to work cross-functionally and influence decisions without direct authority.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLdata analyticscampaign analyticscustomer segmentationA/B testingdashboard developmentdata governancedata qualitydata-driven marketingcustomer behavior analysis

Soft Skills

communicationcross-functional collaborationinfluence without authorityautonomystrategic thinkingproblem-solvingactionable insights deliveryoptimizationstakeholder engagementdata translation