Asurion

Product Management Leadership Role, Answer Engine Optimization

Asurion

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Job Level

Senior

About the role

  • Define, lead and execute Asurion’s AEO strategy—how our knowledge powers answers across LLM ecosystems
  • Build a new experimentation discipline to understand how LLMs retrieve, interpret, and prioritize content
  • Define and lead hands-on, creative experiments to uncover what drives inclusion, authority, and impact in AI-generated answers, partnering closely with marketing
  • Translate learnings into scalable playbooks, product requirements, and content strategies
  • Shape how Asurion’s knowledge graph and content systems evolve to support LLM consumption (via strong cross-functional influence)
  • Define how Asurion becomes a foundational input into AI platforms through structured data, integrations, and partnerships
  • Lead the strategy for AI-native experiences (e.g., GPT-based apps) that enable direct interaction within LLM ecosystems
  • Establish success metrics and attribution models for this new channel, connecting AEO efforts to traffic, engagement, and conversion

Requirements

  • 8–12+ years of product management experience, including ownership of ambiguous, zero-to-one problem spaces
  • Strong technical understanding of LLMs, retrieval systems (RAG, embeddings), prompting, and evaluation methods
  • Hands-on builder who enjoys running scrappy experiments and learning quickly in undefined spaces
  • Deeply curious about how generative systems work—and motivated to influence and shape them
  • Strong background in experimentation, growth, or acquisition, with the ability to define new measurement frameworks
  • Experience with SEO, content platforms, or knowledge systems, with intuition for how structure and authority drive discovery
  • Comfortable influencing across teams (AI, engineering, content, growth) without direct ownership
  • Ambitious and driven to write the playbook in a new and rapidly evolving domain
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product managementLLMsretrieval systemsRAGembeddingspromptingevaluation methodsexperimentationSEOcontent platforms
Soft Skills
curiosityinfluencecreativityambitiondrivecollaborationadaptabilityproblem-solvingcommunicationleadership