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Tech Stack
Tools & technologiesPythonSQLTableau
About the role
Key responsibilities & impact- Responsible for standard and ad-hoc reporting on performance of our digital marketing, SEO, email, web properties and voice/chat channels
- Support ad-hoc and exploratory analyses of key partner initiatives, tests, and emerging growth opportunities, helping to identify opportunities and provide data-driven recommendations
- Produce succinct reports highlighting results and key insights of digital programs using a combination of business intelligence tools (e.g., Power BI), Data Studio and Excel
- Help define KPIs and develop requirements for measurement planning, tagging, sourcing digital data across platforms including web analytics, DSPs, web sites/apps, etc.
- Collaborate with cross-functional teams and partner teams to ensure we can define and effectively measure customer and business success to effect positive change
- Stay up to date with changes in the digital marketing landscape, specifically as it relates to data collection and usages understand how those changes impact Asurion’s current and future digital marketing efforts
Requirements
What you’ll need- 1-3 years of professional experience in (digital) data analysis, analytics and digital marketing
- BA/BS in data analytics, information systems, internet technologies or related fields is required
- Experience working with industry leading web analytics platforms (Google/Adobe Analytics), tag management systems and other measurement tools to demonstrate campaign impact and results required
- Experience developing dashboards in Data Studio, Power BI and/or Tableau preferred
- Ability to write SQL and experience with R or Python strongly preferred
- Experience working with Amazon data through platforms such as Amazon Ads or Amazon Seller Central is a plus
- Experience working with customer segmentation or audience data is a plus
- Understanding of HTML, CSS and internet usability principles
- Strong problem-solving and decision-making abilities with excellent attention to detail.
Benefits
Comp & perks- Health insurance
- Flexible work arrangements
- Professional development opportunities
ATS Keywords
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Hard Skills & Tools
data analysisdigital marketingSQLRPythonGoogle AnalyticsAdobe AnalyticsData StudioPower BITableau
Soft Skills
problem-solvingdecision-makingattention to detailcollaborationcommunication