Marketing Systems Architect

Asure Software

Marketing Systems Architect overseeing HubSpot and marketing technology operations at Asure. Ensures accurate data flow and high-intent leads for sales conversions.

Posted 5/29/2026full-timeAustin • Texas • 🇺🇸 United StatesSeniorLead💰 $115,000 - $125,000 per yearWebsite

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Own the strategy, administration, governance, and optimization of HubSpot and all marketing-owned software — including evaluation and implementation of future platforms as the business grows.
Serve as the primary marketing stakeholder for integrations across CRM, sales engagement, analytics, enrichment, webinar, event, and intent platforms.
Partner closely with Revenue Operations, who owns and administers Salesforce.com as Asure’s system of record — ensuring marketing data flows accurately between systems and that both teams are operating from a single source of truth.
Maintain a scalable marketing technology roadmap aligned to business priorities and manage vendor relationships, contracts, and system performance.
Build and optimize workflows, automation, segmentation, lead routing, scoring, lifecycle stages, and nurture programs that support the full buyer’s journey.
Ensure campaigns are launched with operational precision across email, webinar, event, digital, and outbound channels — with standardized naming conventions, QA processes, and documentation.
Partner with marketing leaders across customer acquisition, customer growth, and partner marketing to set up and execute the campaigns they prescribe and collaborate on — translating strategy into operational reality with speed, precision, and alignment to each team’s goals.
Align Salesloft cadences to campaign engagement and lead handoff processes across all three motions.
Own the end-to-end process for lead capture, enrichment, scoring, routing, and handoff — with a singular focus on delivering high-intent, sales-ready leads to the right rep at the right time.
Partner with Revenue Operations and Sales leadership to improve SLA adherence, lead follow-up visibility, and conversion performance across the funnel.
Develop and maintain lifecycle definitions, funnel stage logic, and service-level processes that create accountability and transparency between marketing and sales.
Identify bottlenecks in the lead-to-opportunity workflow and implement scalable fixes — because a lead that doesn’t convert is a lead that didn’t get the right attention at the right moment.
Build and maintain dashboards, reporting frameworks, and attribution models that measure marketing’s contribution to pipeline and revenue — in a way that earns trust from both marketing and sales leadership.
Ensure data integrity across marketing systems and deliver clear visibility into campaign performance, sourced and influenced pipeline, conversion rates, and ROI.
Translate operational data into actionable recommendations — not just reports that get filed away, but insights that change how the team allocates time and budget.
Establish consistent KPI definitions, reporting standards, and data governance practices across the marketing organization.
Create scalable processes, documentation, and governance frameworks that bring operational discipline to the marketing organization without slowing it down.
Lead audits and ongoing maintenance of workflows, forms, integrations, lists, user access, and system structure.
Identify opportunities to automate manual work, reduce friction, and improve team efficiency — and then actually build those improvements.
Ensure compliance with privacy, consent, and data management standards across all marketing systems and programs.

Requirements

What you’ll need

Bachelor’s degree preferred; equivalent experience considered.
7+ years of experience in marketing operations, revenue operations, or demand generation operations in a B2B environment.
3+ years owning and administering HubSpot in a complex B2B environment; deep familiarity with workflows, scoring, lifecycle stages, and reporting.
Strong experience with Salesloft or a comparable sales engagement platform.
Proven ability to partner cross-functionally with Revenue Operations, Sales, and Business Applications — especially in environments where Salesforce.com is the system of record.
Experience building attribution models, dashboards, and performance reporting frameworks that drive real decisions.
Strong understanding of CRM and MAP integrations, funnel management, lead routing, and campaign operations.
A best-practices mindset — someone who knows what ‘good’ looks like and can build toward it, not just maintain what’s already there.
Highly organized, detail-oriented, and equally comfortable working strategically and getting into the weeds.
B2B SaaS or HCM industry experience strongly preferred.
Self-starter with a builder mentality — energized by autonomy, ownership, and measurable outcomes.

Benefits

Comp & perks

Medical, Dental, Vision, HSA, FSA- All effective on day 1!
Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
401K Program with 3% safe harbor contribution
Employee Stock Purchase Program
Fitness Reimbursement Program
Self-Managed PTO

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

HubSpotSalesloftCRM integrationsmarketing automationattribution modelsdashboard creationlead scoringfunnel managementcampaign operationsdata governance

Soft Skills

organizational skillsdetail-orientedcross-functional collaborationstrategic thinkingproblem-solvingself-starterbuilder mentalityoperational precisioncommunication skillsprocess improvement