Director – HR Sales

Asure Software

Director overseeing HR Compliance Sales at Asure, managing a team of sales executives in selling HR services for small to mid-market clients.

Posted 4/11/2026full-timeAustin • Texas • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Reporting to the Chief Revenue Officer/President, the Director of HR Compliance Sales will oversee a team of Sales Executives focused on selling HR services.
You will attract, hire, coach, mentor, and retain high performing Sales Executives focused on new business development in the small to mid-market.
Drives revenue through new client acquisition, current client penetration, meeting or exceeding all sales targets and performance metrics
Lead, inspire, manage, and mentor experienced sales executives to maximize their individual potential and professional growth as well as ability to function effectively as a team
Develop and maintain accurate forecasts
Build a culture of accountability and urgency by transparently leveraging metrics and reporting to drive the right behaviors
Develop a deep understanding of our product messaging, technology platform, partner ecosystem, and competitive landscape
Cultivate an environment of teamwork, openness, creativity, and continuous improvement
Support and assist sales executives with all aspects of the sales process including client presentations, proposals, contract negotiations, and final close
Identify topics and partner with sales trainer to plan product and competitive training sessions
Build excellent working relationships with all key business leaders, colleagues, and broader team
Listen carefully to prospects and clients to provide market feedback to the Product team and help prioritize functionality needed to drive sales opportunities
Partner with HRC team to provide new customers a seamless onboarding experience
Creatively identify and help drive new programs to improve the sales organization
Collaborate with other senior leaders to establish strategic plans and objectives

Requirements

What you’ll need

10+ years software or SaaS sales experience with a focus on consultative solutions selling HR services
5+ years sales management experience in HR sales at a HCM organization preferably and a rapidly growing and fast-paced environment
Bachelor’s Degree preferred
SHRM certification is preferred
Previous success as a SaaS software sales leader
Payroll and HCM experience preferred with a focus on small to mid-market targets
Keen understanding of the SaaS model and HR compliance
Sales star and master negotiator
Experience working cross functionally, bridging the gap and relationships with Marketing, Product Marketing, Finance, HR etc.
Proven ability to recruit, train and scale against aggressive growth targets
Demonstrated ability to accurately forecast sales results using Salesforce
Work with marketing and the VP of HRC to develop and utilize targeted marketing.
Work with the VP of HRC to consistently schedule and plan marketing events such as webinars, seminars and sales campaigns to grow HRC business.
Regular travel to meet clients and attend marketing events is required.

Benefits

Comp & perks

Medical, Dental, Vision, HSA, FSA- All effective on day 1!
Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
401K Program with 3% safe harbor contribution
Employee Stock Purchase Program
Fitness Reimbursement Program
Self-Managed PTO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SaaS salesconsultative solutions sellingsales managementsales forecastingnegotiationclient presentationscontract negotiationsrecruitingtrainingsales process

Soft Skills

coachingmentoringteam leadershipcommunicationcollaborationcreativityaccountabilityurgencyrelationship buildingmarket feedback

Certifications

SHRM certificationBachelor’s Degree