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Product Marketing Manager
Astrix SecuritySenior Product Marketing Manager for Oasis Security driving strategic direction and marketing initiatives for cybersecurity products. Collaborating with cross-functional teams to execute product marketing strategies.
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Develop and execute comprehensive product marketing plans that align with overall business objectives and drive product adoption and revenue growth.
- Conduct market research to identify customer needs, market trends, and competitive landscape to inform product positioning, messaging, and differentiation.
- Collaborate closely with cross-functional teams including product management, sales, and marketing to develop go-to-market strategies and launch plans for new products and features.
- Create compelling and differentiated product messaging and content tailored to target audiences across various channels including website, sales collateral, presentations, and digital marketing campaigns.
- Develop and maintain sales enablement tools and materials including product guides, playbooks, and training sessions to empower the sales team and partners to effectively sell Oasis Security solutions.
- Drive thought leadership initiatives by creating content such as whitepapers, blogs, and webinars to educate prospects, customers, and the broader cybersecurity community.
- Analyze key metrics and performance indicators to measure the effectiveness of product marketing initiatives and make data-driven recommendations for optimization and improvement.
Requirements
What you’ll need- Bachelor's degree in Business or STEM; MBA preferred.
- 5+ years of experience in product marketing within the cybersecurity or technology industry.
- Proven track record of developing and executing successful product marketing strategies that drive revenue growth and market penetration.
- Strong understanding of cybersecurity and enterprise Saas products, with the ability to translate technical features into compelling value propositions for non-technical audiences.
- Excellent written and verbal communication skills with the ability to create persuasive content and present complex information in a clear and concise manner.
- Strategic thinker with a strong analytical mindset and ability to leverage data to drive decision-making and optimize marketing performance.
- Demonstrated ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization.
- Self-starter with a passion for innovation and a willingness to take initiative in a fast-paced, dynamic environment.
Benefits
Comp & perks- Opportunity to work for a leading innovator in cybersecurity funded by top tier venture capital firms (Sequoia, Accel, Cyberstarts)
- Competitive compensation package and comprehensive benefits.
- Dynamic and international work environment with a focus on continuous learning and professional development.
- Opportunity for career growth and advancement within a rapidly growing organization at the forefront of cybersecurity innovation.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingmarket researchgo-to-market strategiessales enablementdata analysiscontent creationproduct positioningdigital marketingperformance metricsrevenue growth
Soft Skills
communication skillscollaborationstrategic thinkinganalytical mindsetpersuasioninitiativeinnovationinfluenceadaptabilityself-starter
Certifications
Bachelor's degreeMBA