Associate Director, Omnichannel Innovation, Marketing Capabilities

AstraZeneca

Associate Director for Omnichannel Innovation focusing on customer engagement in the pharmaceutical industry. Collaborating across teams to enhance omnichannel strategies and deliver measurable marketing outcomes.

Posted 6/11/2026full-timeWilmington • Pennsylvania • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Drive a connected omnichannel engagement strategy across digital and non-digital channels, ensuring alignment to brand and enterprise priorities
Identify and scale innovative opportunities that enhance campaign orchestration, personalization, and customer experience
Partner with collaborators to embed protocols in omnichannel strategy, customer journey design, and channel orchestration, transitioning teams from siloed execution to integrated engagement models
Collaborate across brand, media, data, content, operations, IT, Medical, and agency teams to operationalize campaigns through the right platforms, workflows, and governance frameworks
Enable effective use of the marketing ecosystem, ensuring platforms, taxonomy, and meta data support scalable and measurable execution
Partner with insights and analytics teams to evaluate campaign performance, generate actionable insights, and inform optimization and investment decisions
Drive continuous improvement in executional excellence, including adoption of new capabilities, tools, and processes
Influence without authority, aligning diverse collaborators to deliver consistent, high-impact omnichannel solutions
Support the pilot and scale of emerging technologies, identifying new value opportunities to enhance engagement and efficiency
Manage a portfolio of initiatives and associated budgets, ensuring delivery against defined business outcomes

Requirements

What you’ll need

Bachelor’s degree or equivalent experience
5–7 years of experience in omnichannel marketing, digital strategy, marketing technology, CRM, or commercial innovation—preferably within pharmaceuticals or healthcare
Proven track record of delivering integrated omnichannel programs with measurable impact on engagement and business performance
Experience across digital and non-digital channels, including media, email, SMS, web, SEM, social, digital opinion leaders, field force, events, and print
Strong understanding of the marketing technology ecosystem, including platforms supporting campaign activation, orchestration, personalization, and measurement
Ability to develop and influence strategic recommendations and optimization plans across cross-functional teams
Experience translating business needs into scalable capability roadmaps, use cases, and operational solutions
Strong analytics and measurement expertise, with the ability to generate insights that drive decision-making
Demonstrated ability to lead initiatives without formal authority, influencing across complex customer environments
Experience driving adoption of new capabilities across teams with varying levels of digital and technical maturity
Experience managing multiple projects and budgets, ensuring effective prioritization and delivery

Benefits

Comp & perks

Hybrid working model enables collaboration, speed, and innovation
Commitment to lifelong learning, growth, and development for all

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

omnichannel marketingdigital strategymarketing technologyCRMcampaign activationorchestrationpersonalizationanalyticsmeasurementproject management

Soft Skills

influence without authoritycollaborationstrategic recommendationsoptimization planningleadershipcommunicationcross-functional teamworkcontinuous improvementproblem-solvingprioritization

Certifications

Bachelor's degree