Director, Consumer Marketing

AstraZeneca

Consumer Marketing Director leading insights-driven consumer engagement for the ATTR brand team at AstraZeneca. Overseeing brand strategy and omnichannel marketing to drive measurable impact.

Posted 5/15/2026full-timeWilmington • Pennsylvania • 🇺🇸 United StatesLead💰 $190,572 - $233,538 per yearWebsite

About the role

Key responsibilities & impact

Serve as a clinical messaging expert and guide aligned, credible communication across stakeholders
Define a compelling value proposition informed by customer, market, and patient insights
Lead brand planning, budget management, and performance tracking to deliver ROI
Translate media, engagement, and behavioral data into actionable strategy optimization
Optimize engagement strategies to improve identification, reach, and conversion outcomes
Influence cross-functional stakeholders to deliver on KPIs and strategic priorities
Build strong relationships with KOLs, advocacy groups, and key external partners
Develop advanced omnichannel media measurement frameworks, including ROI and attribution insights
Lead forecasting and financial alignment to brand strategy
Identify trends in patient journeys, diagnostic pathways, and market dynamics
Drive precision-targeted, multi-channel marketing initiatives aligned to business goals
Champion innovative approaches to accelerate competitive differentiation

Requirements

What you’ll need

Bachelor’s Degree
5+ years’ experience within pharmaceutical/biotechnology companies or healthcare marketing agencies, ideally in specialty or competitive therapeutic areas
At least 3 years of commercial experience
Experience leading and executing brand strategy
Strong expertise in consumer engagement, precision marketing, and digital strategy
Demonstrated capability in media strategy, omnichannel execution, and performance optimization
Experience working in specialty or emerging therapeutic areas requiring patient identification and education
Advanced degree (Business, Marketing, or Science) preferred
Strong communication, influencing, and stakeholder leadership skills
Proven success delivering results in complex, cross-functional environments
Ability to navigate ambiguity and drive innovation

Benefits

Comp & perks

short-term incentive bonus opportunity
eligibility to participate in our equity-based long-term incentive program (salaried roles)
retirement contribution (hourly roles)
commission payment eligibility (sales roles)
qualified retirement program [401(k) plan]
paid vacation and holidays
paid leaves
health benefits including medical, prescription drug, dental, and vision coverage

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategymedia strategyomnichannel executionperformance optimizationconsumer engagementprecision marketingdata analysisfinancial alignmentforecastingROI measurement

Soft Skills

communicationinfluencingstakeholder leadershiprelationship buildingstrategic thinkinginnovationproblem-solvingadaptabilitycollaborationnegotiation

Certifications

Bachelor’s DegreeAdvanced degree (Business, Marketing, or Science)