Product Marketing Manager
Astra Finance
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $140,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop and execute comprehensive launch plans for new payment products and platform features, coordinating across product, sales, and marketing teams.
- Produce whitepapers, case studies, blog posts, webinar content, and email campaigns that educate the market and drive inbound demand.
- Create differentiated positioning that translates our technical capabilities into clear business value for target buyers — from technical decision-makers to finance leaders.
- Build pitch decks, battle cards, demo scripts, and objection-handling guides that empower our sales team to close deals faster and with higher confidence.
- Conduct ongoing customer research, competitive analysis, and win/loss analysis to inform product strategy and refine our messaging.
- Develop compelling success stories and ROI narratives that demonstrate how Astra powers financial operations at scale.
- Represent Astra online and in-person, including industry conferences and events, building credibility and thought leadership in the payments ecosystem.
- Own cross-functional launch timelines, ensuring coordinated execution across product releases, sales training, campaign activation, and customer communications.
Requirements
- 3-5 years of product marketing experience, ideally at a fast-growing B2B SaaS, fintech, or payments company.
- Strong understanding of the payments ecosystem — processors, networks, compliance requirements, and how businesses evaluate infrastructure providers.
- Proven track record of successful product launches with measurable impact on pipeline, revenue, or market awareness.
- Exceptional storytelling ability. You can take complex technical concepts (APIs, webhooks, reconciliation flows) and make them compelling to both technical and business audiences across diverse industries and use cases.
- Ambition to structure and systems 0 to 1, and comfort in creating frameworks, templates, and playbooks that scale.
- Experience collaborating with Product, Sales, and Engineering teams to align on priorities and drive outcomes.
- Bachelor's degree in Marketing, Business, Communications, or related field (MBA is a plus but not required).
Benefits
- Competitive compensation with equity in a growing fintech company.
- Remote-first culture with flexible working arrangements
- Small team, big impact — your work directly supports Astra’s ability to scale responsibly
- Professional growth opportunities in compliance and risk management
- Mission-driven — build infrastructure that powers financial innovation while meeting the highest regulatory standards
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingproduct launchesstorytellingcompetitive analysiscustomer researchROI narrativespositioningemail campaignswebinar contentcase studies
Soft skills
collaborationcommunicationcreativitystrategic thinkingadaptabilityleadershipproblem-solvinganalytical thinkinginfluencepresentation skills
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in CommunicationsMBA