Senior Director, Sales Effectiveness

Astound Broadband

Senior Director driving sales effectiveness for Astound’s internet, WiFi, mobile, and TV services. Leading onboarding, training, coaching, methodology adoption, and sales performance optimization.

Posted 8/5/2026full-timeRemote • New Jersey • 🇺🇸 United StatesSenior💰 $150,000 - $240,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and leading Sales Effectiveness strategies, with a strong focus on onboarding, training, and performance improvement programs. Proficient in pipeline management, sales productivity metrics, and leveraging analytics to drive revenue growth.

Highest-signal resume keywords

Sales Effectiveness StrategyOnboarding Program DevelopmentSales Training and CoachingPipeline ManagementSalesforce Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Methodology ImplementationPerformance AnalyticsKPI TrackingSales Process StandardizationCoaching Frameworks

Soft Skills

Executive CommunicationLeadership SkillsChange Management

Tools & Technologies

SalesforceSugarCRMSales Engagement PlatformsAI-Enabled Coaching Tools

Industry Keywords

B2B Sales LeadershipSales EnablementRevenue OperationsTelecommunicationsSaaS

About the role

Key responsibilities & impact

Develop and lead the company's Sales Effectiveness strategy to drive productivity, performance, and revenue growth
Establish standardized sales processes, methodologies, and operating rhythms across the sales organization
Partner with Sales Leadership to identify performance gaps and implement scalable solutions
Drive continuous improvement in prospecting effectiveness, funnel conversion, pipeline growth, and quota attainment
Create accountability through KPI tracking, performance scorecards, and coaching frameworks
Own and evolve the Fast-Ramp onboarding program for new sales hires
Oversee onboarding curriculum, role-play certification, sales simulations, and AI-enabled learning experiences
Lead sales training programs covering products, solutions, sales processes, prospecting, negotiation, and customer engagement
Champion the SalesGenetics methodology and other sales frameworks
Establish coaching standards and development programs for Account Executives, Sales Managers, and frontline leaders
Lead performance improvement programs and leadership readiness programs
Lead sales readiness activities for product launches, strategic initiatives, and process changes
Oversee enablement materials such as playbooks, battle cards, FAQs, knowledge assessments, and launch communications
Drive funnel hygiene, pipeline discipline, forecasting best practices, and sales execution
Develop performance dashboards and metrics focused on pipeline coverage, conversion rates, productivity, and attainment
Act as primary liaison between Sales, Marketing, Product, Operations, Revenue Operations, and Enablement teams
Drive communication and change management for sales initiatives and organizational priorities
Support, promote, and advance Astound’s Inclusion and Belonging work
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree or equivalent
10+ years of progressive leadership experience in Sales Effectiveness, Sales Enablement, Sales Training, Revenue Operations, or B2B Sales Leadership
5+ years leading teams responsible for sales training, coaching, enablement, or performance improvement
Proven success building and scaling onboarding, training, coaching, and sales methodology programs
Strong understanding of pipeline management, forecasting, sales productivity metrics, and performance analytics
Experience leading enterprise and mid-market sales enablement initiatives
Demonstrated ability to influence senior leaders and drive organizational change
Experience working cross-functionally with Sales, Marketing, Product, and Operations organizations
Strong executive communication, presentation, and leadership skills
Telecommunications, technology, SaaS, managed services, or enterprise solutions experience preferred
Experience implementing sales methodologies and certification programs preferred
Expertise with Salesforce, SugarCRM, sales engagement platforms, and AI-enabled coaching tools preferred
Experience developing large-scale sales onboarding and leadership development programs preferred
Strong analytical capabilities with experience using performance metrics to drive business outcomes preferred

Benefits

Comp & perks

401k retirement plan, with employer match
Insurance options including: medical, dental, vision, life and STD insurance
Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
Floating Holiday: 40 hours per year
Paid Holidays: 7 days per year
Paid Sick Leave
Tuition reimbursement program
Employee discount program
Opportunities for bonus
Personalized training and coaching
Rewards and recognition programs