D2C Webshop Manager
AstorMueller - Tech meets Shoe Excellence.
full-time
Posted on:
Location Type: Remote
Location: Germany
Visit company websiteExplore more
About the role
- Responsible for the brand experience in the webshop through a user-friendly, mobile-optimized, and visually appealing design, as well as consistent product presentation.
- Manage and implement product and marketing activities in the webshop, e.g., banner placements, campaign integration, and pricing strategies to improve shop performance.
- Full responsibility for webshop revenue and profitability (P&L) and continuous optimization of relevant KPIs such as traffic, conversion rate, and customer retention.
- Maintain and enhance the product feed and regularly update product descriptions, images, prices, and other content to ensure high data quality.
- Ensure product availability and coordinate pricing and marketing actions to guarantee smooth shop operations.
- Analyze and continuously optimize the user experience, with a focus on mobile use, navigation, checkout process, returns handling, and personalization.
- Support SEO initiatives and run A/B tests to improve visibility, drive traffic, and increase conversion rates.
- Monitor and analyze central webshop metrics and derive data-driven recommendations to improve customer experience and shop performance.
- Work closely with marketing, merchandising, and other relevant stakeholders on product launches, campaigns, and the further development of direct-to-consumer channels.
- Continuously evolve the webshop based on data analysis, customer feedback, and market trends.
Requirements
- University degree in E‑Commerce, Business, Marketing or a comparable qualification, or relevant professional experience.
- Several years of experience building and developing e-commerce/webshop businesses, ideally in fashion, sports, or lifestyle.
- Very good knowledge of Shopify Plus and a solid understanding of Google Analytics 4 and data-driven shop optimization.
- Analytical mindset and experience managing business areas based on relevant KPIs.
- Strong understanding of customer experience, product presentation, and market and e-commerce trends.
- Ability to identify assortment potential and develop it strategically, including identifying webshop-exclusive product opportunities.
- Entrepreneurial mindset, proactive working style, and a high degree of ownership and initiative.
- Excellent communication and presentation skills and experience collaborating with diverse stakeholders.
- Excellent written and spoken German and English.
Benefits
- A family-like, collegial working atmosphere within international teams.
- An innovative and exciting area of responsibility with diverse development opportunities.
- Flat hierarchies and short decision-making paths, with the opportunity to contribute and implement your own ideas.
- Corporate benefits program.
- Employee discounts on our own products.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
e-commercewebshop managementSEOA/B testingdata analysisKPI optimizationproduct presentationcustomer retentionmobile optimizationpricing strategies
Soft Skills
analytical mindsetentrepreneurial mindsetproactive working styleownershipinitiativecommunication skillspresentation skillscollaborationcustomer experience focusstrategic development
Certifications
university degree in E-Commerceuniversity degree in Businessuniversity degree in Marketingcomparable qualification