VP, Product Marketing

Assured

VP, Product Marketing at Assured modernizing insurance through AI-driven solutions. Leading positioning, messaging, and market strategies for a top-tier Claims Orchestration platform.

Posted 6/25/2026full-timeRemote • 🇺🇸 United StatesLead💰 $250,000 - $340,000 per yearWebsite

About the role

Key responsibilities & impact

Own positioning and the messaging house – Define how Assured is positioned versus internal AI builds, legacy core systems and emerging entrants. Build the messaging architecture that every other artifact inherits from.
Translate AI into CCO language – Turn model, agent, and platform capability into clear, credible, business-outcome language that a Chief Claims Officer and their team immediately understand and trust.
Smoothen CIO/CAIO objections – Turn “we can build it ourselves with frontier models” into “we want Assured’s insurance expertise next to us for whatever we are building”.
Pricing and packaging – Turn our product portfolio into a unified Platform story with a strong focus on value positioning, packaging and pricing.
GTM - Drive the Land narrative – Own the “Hero Build vs. Buy” story, the CCO-grade pitch, the CIO/CAIO persona-expansion, the analyst-grade category POV, and the field-grade objection library that wins competitive deals.
GTM - Drive the Expand narrative – Own the playbook for growing claim-share within a logo and process penetration across the claim lifecycle, turning beachheads into platform deployments.
Build and lead the team – Hire, develop, and direct the human and agents team; set the bar for quality and pace across the function.
Partner with Sales and Product – Become the Enablement anchor, co-pilot critical customer meetings, deconstruct decks against live deals, and feed the field with guidance that moves pipeline.
Raise the bar on every artifact – Integrate our evolved positioning with Brand & Design so the visual and narrative system reinforce each other on everything that leaves the building.

Requirements

What you’ll need

10+ years in product marketing, with senior leadership experience and a track record of defining category-level positioning and leading GTM in a technical, AI-driven domain.
Demonstrated ability to translate complex technical capability into language that lands with senior, non-technical executive buyers.
Experience selling into or marketing to enterprise buyers – insurance, fintech, or regulated industries is a strong plus.
Exceptional writing and verbal communication; you can drive complexity into clarity for any audience and hold your own in the room with a CCO.
A builder’s mindset – comfortable writing the playbook from scratch in a fast-moving, resource-constrained environment.
Proven people leadership: you hire well, set a high bar, and multiply the output of a small senior team.
High ownership and low ego – you do the thinking and the doing.

Benefits

Comp & perks

Competitive Compensation: Competitive salary and equity packages for all employees
Healthcare Plan: Platinum medical, dental, and vision
Free life insurance: Including long-term disability & short-term disability
Unlimited PTO: Uncapped vacation days & paid holidays
Family Leave: Maternity & paternity
401(k) Contribution: Assured contributes 3% of your income, even if you don't contribute
WFH Benefits: Lunch on us 2x/week, monthly phone stipend & other home office perks
Health FSAs & HSAs: Pre-tax accounts for out-of-pocket medical expenses
Team events & Offsites: We're remote, but we regularly get together

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingGTM strategypricing strategymessaging architecturetechnical capability translationcategory-level positioningclaim lifecycle managemententerprise salesAI-driven solutionsplaybook development

Soft Skills

exceptional writingverbal communicationpeople leadershiphigh ownershiplow egocomplexity into clarityteam developmentcollaborationstrategic thinkingadaptability